On Saturday, my comments about CEO pay were reported in The Independent, one of Britain’s major national dailies. As Merv Adrian’s article shows, industry analysts also recognise that CEO pay is now of the broad range of reputational issues that tech firms need to pay attention to anticipating. The Independent’s article was geared around salaries at Read more about Do tech CEOs take too much pay?[…]
Listen, learn, appreciate and share are the four lessons I’ve learnt from 5,000 tweets as @DuncanChapple. A “tweetaversary” is an arbitrary and trivial landmark but, looking back, it’s been a valuable experience. Most importantly, I’ve realised that it’s important to listen to the silences as well as the messages on twitter. In the analyst industry, Read more about Four lessons from five thousand tweets[…]
Impact of social media is overestimated in the short-term and overestimated in the long-term: what was the message from the Oxford Social Media Conference last week. I was lucky to be invited to the event, held at its Said Business School. Thinking over the day, and especially comments by Richard Sambrook, I think the four Read more about Oxford insight on how social media anticipates analyst trends[…]
Gianni Catalfamo, co-leader of the European Technology Practice of the Brodeur|Pleon Worldwide, has posed some important questions in his recent Mzinga case study. As one of the few nuclear engineers working in PR, Gianni’s thoughts are always worth reading. He discusses the choice of Forrester’s web strategist Jeremiah Owyang to caution clients about Mzinga, a Read more about Analyst firms must learn from the Mzinga case study[…]
Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts who blogs. It’s a useful summary of the discussion on blogs’ influence, because it shows both what’s on people’s mind and also the blind spots that are not coming up in Read more about Analysts as bloggers: three sides to a triangle[…]
Vanson Bourne have given me the results of their 2008 interviews of 232 UK IT professionals about their media consumption. Out of twelve major media, IT blogs (other than those written by publishers’ staff) some dead last. Only 15% consider them trustworthy. Blogs also came at the bottom of the question about how much time professionals spend on work related reading.
“A tsunami of paid bilge” is Wired‘s verdict on blogs. Their argument is worth considering: On the one hand, Blogging is so 2004. On the other, blogging is now so professional and high volume that is is less independent and less credible. Certainly, the quality of blogs is highly uneven, but is Twitter, Flickr, Facebook Read more about Has blogging produced “a tsunami of paid bilge”?[…]
There’s a new AR blog –http://MarcDuke-MarcDuke.blogspot.com/. Marc is a seasoned AR professional who has had a solid grounding in marketing theory over the years. He and I are two of the few AR people who have the Chartered Marketer qualification (another is Kim Horner). He deserves kudos for surviving Lewis – the Guantánamo of the Read more about MarcDuke-MarcDuke, so good they named it twice[…]
I’ll be mulling over three things over the weekend, and would love to hear your comments. Someone’s just pointed out to me that just over half of JupiterKagan’s analysts have official blogs, including their senior people. Yankee Group, perhaps their most direct competitor, has no official blogs at all. Who is making a mistake here? Read more about The things to ponder over the weekend[…]
Lighthouse’s regular CIO surveys continue to show that the international influence on buyers of blogs, and even of analysts’ blogs, is still modest. There’s a significant difference between the impact that different ‘channels’ of information have and, even if the number of readers is the same, the impact of the average blog posting is lower Read more about Contraints on the influence of analysts’ blogs[…]
Alice has an interesting comment on the side bar of her blog: “Never be an anonymous source. If you cannot say it on the record, that is a signal that it should not be said at all”. It would be interesting to hear the opinion of others on that.
Blogger Phil Gomes, a graduate student at USC’s Annenburg school of communications and an online specialist at the Edelman PR agency, has written a lovely set of guidelines for PR managers who want to ‘pitch’ stories to him. Okay, we’ll put to one side the idea of a PR pitching to another PR. But how Read more about When PRs pitch to blogs…[…]