Beth Torrie on Analyst Briefing Basics
byAnalysts told us what they want, let’s follow their guidance. Analysts take briefings from vendors so they can understand from the vendor’s perspective how…
Guest Post
AR Classics: Gideon Gartner on Theory G and sales
byGideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…
Guest post: Fintech analysts’ five hot predictions for 2020
byMany small and big analyst firms are researching the fintech industry and coming out with many predictions. Here are five striking predictions that have come out from industry researchers.
How Analysts See Blockchain Technology Molding the Shape of FinTech
byFintech industry analysts say the blockchain technology market is expected to rise from $1.2 billion to over $57.5 billion in the space of 2018 to 2025,…
AR Classics: Amjad Khan on the new AR era
bySince managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and…
Retail tech: The pitfalls of not knowing what you need, but thinking that you do
byIn this guest post, retail industry consultant Vijay Modha on what CEO panic-buying tells us about how to influence retail technology buyers
Dave Eckert: Five things analyst relations must provide to sales
byIn the first part of my three-part interview with Dave Eckert, he outlined the foundations for the sales enablement of analyst relations. In this…
Guest Post: How to Pay Analyst Firms for Better Coverage
byYou’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports,…