Solving 5 key AR bottlenecks: Insights from the Analyst Advocacy Study

On February 29th, Ian Scott and I outline five key #analystrelations bottlenecks identified in the Analyst Advocacy Study. If you’d like to attend, book at seat at https://lnkd.in/ggdMdpzb or email Jasmine. In a nutshell, these bottlenecks

Share
A fond farewell to CCGroup

Today I’m wishing a very fond farewell to my colleagues at CCGroup. The business I joined in 2018 has held onto its strengths in B2B tech and, with its smart

Share
How analysts shift fintech purchasing and M&A

Can analyst relations help increase fintechs’ value? A webinar on January 31st will hear answers from 451 Research’s Sophia Furber, Alexandra Santos, fintech PR leader at CCGroup and analyst relations

Share
Analyst Relations Summit: what’s the opportunity for AR leaders?

Jane Mohr, Julian Tirsu and I are hosting a webinar on October 26th to report back from the Analyst Relations Summit, which Spotlight AR presented in Kansas City recently. We’ll

Share
The Art of Building Trust: The Importance of Strong Relationships with Industry Analysts

Industry analysts play a critical role in the B2B tech ecosystem. Businesses, consumers, and investors feel their impact far beyond their immediate professional sphere. Analysts’ strategic insights can sway perceptions,

Share
Category Creation is Key to Markets, Not Quadrants

In conversation, Jerome Pineau and Duncan Chapple stress the benefits of category creation in collaboration with industry analysts and AR #archat

Share
How analysts & Analyst Relations can drive growth in times of turmoil?

Technology markets are in turmoil, and industry analysts are a vital part of the fabric needed to prevent vendors from tearing the industry apart. Many vendors are decelerating sales and

Share
AR winners share 3 strategies: here’s 3 ways to catch up

The gap is widening between the most effective analyst relations programmes, at firms like Ericsson and AWS, and the ‘best practice’ firms that are carefully aligning with the majority of

Share