The industrialization of analyst relations has created an ironic problem: while AR teams have more tools and processes than ever, many influential analysts feel increasingly disconnected from the vendors they
Recent data from SageCircle’s latest SageAnalysts study reveals a startling trend: the biggest names in tech are not just maintaining their lead – they’re actively widening the gap. Let’s dive
Our Credo series on analyst relations principles needs updating to reflect what we’ve learned about creating business value through AR programs. The past years have shown us that successful AR
Chad Huston is one of the most respected IT market forecasters, specialising for several years on the IT services markets. Something shocking about his analysis of financial reports of IT
This 2020 article by Duncan Chapple for CCGroup consolidated in-house and agency-side experiences of category creation. The discussion developed with the help of Jerome Pineau. After the graphic fell off
In the run-up to the 2024 Analyst Relations Forum at the University of Edinburgh on June 27th, our preview webinars discuss the value generated from analyst relations, content, and hype.
For the next three months, I’m facilitating a mastermind group hosted by SageCircle for the Association for Analyst Relations Partnership. Each week, one person is in the ‘hot seat’, and
On February 29th, Ian Scott and I outline five key #analystrelations bottlenecks identified in the Analyst Advocacy Study. If you’d like to attend, book at seat at https://lnkd.in/ggdMdpzb or email Jasmine. In a nutshell, these bottlenecks
