Reevaluating your analyst firm contracts

In the run-up to the 2024 Analyst Relations Forum at the University of Edinburgh on June 27th, our preview webinars discuss the value generated from analyst relations, content, and hype.

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Making the most of the AR Mastermind hot seat

For the next three months, I’m facilitating a mastermind group hosted by SageCircle for the Association for Analyst Relations Partnership. Each week, one person is in the ‘hot seat’, and

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Solving 5 key AR bottlenecks: Insights from the Analyst Advocacy Study

On February 29th, Ian Scott and I outline five key #analystrelations bottlenecks identified in the Analyst Advocacy Study. If you’d like to attend, book at seat at https://lnkd.in/ggdMdpzb or email Jasmine. In a nutshell, these bottlenecks

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A fond farewell to CCGroup

Today I’m wishing a very fond farewell to my colleagues at CCGroup. The business I joined in 2018 has held onto its strengths in B2B tech and, with its smart

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How analysts shift fintech purchasing and M&A

Can analyst relations help increase fintechs’ value? A webinar on January 31st will hear answers from 451 Research’s Sophia Furber, Alexandra Santos, fintech PR leader at CCGroup and analyst relations

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Analyst Relations Summit: what’s the opportunity for AR leaders?

Jane Mohr, Julian Tirsu and I are hosting a webinar on October 26th to report back from the Analyst Relations Summit, which Spotlight AR presented in Kansas City recently. We’ll

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The Art of Building Trust: The Importance of Strong Relationships with Industry Analysts

Industry analysts play a critical role in the B2B tech ecosystem. Businesses, consumers, and investors feel their impact far beyond their immediate professional sphere. Analysts’ strategic insights can sway perceptions,

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Category Creation is Key to Markets, Not Quadrants

In conversation, Jerome Pineau and Duncan Chapple stress the benefits of category creation in collaboration with industry analysts and AR #archat

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