There is a productive confusion at the heart of how most B2B technology firms organise their intelligence-gathering. Analyst relations sits in one corner — often in marketing or communications —
In April 2021, Gartner permanently cancelled the requirement for vendor-supplied customer references in its Magic Quadrant and Critical Capabilities research. That decision started a series of changes that fundamentally altered
As I celebrate another birthday, I’m struck by how this past year has crystallised around a central theme: the power of structured, customer-focused storytelling in creating genuine business value. Whether
At CxO2025 in Munich, I facilitated a candid workshop about the realities of analyst relations, particularly for organizations without enterprise-level budgets. The conversation revealed both challenges and opportunities that resonated
Still time to register for the hybrid 2025 Analyst Relations Forum, both online and at the University of Edinburgh Business School. The keynote speakers Robin Schaffer, Chris Holscher and Ian
As someone who’s spent decades in the analyst relations field, I’ve observed a growing disconnect between how analyst services operate and what today’s technology buyers actually need. This was the
After back-to-back briefings with analysts here at Mobile World Congress, I’m hearing that many analysts find themselves caught in a familiar tension: focus on the technical facts or emphasize business
