What research users can learn from analysts’ use of competitors’ analysis
byFor the first time, Kea Company is making reports from our Leaders Service generally available. The first discusses what research users can learn from analysts’…
Papers & eBooks
Four stages in the evolution of analyst firms
byChanges in business have driven the growing revenue and authority of ICT industry analysts. Four distinct stages reflect the several factors that have defined…
The risks and rewards of programmatic media buying
byProgrammatic media buying (PMB) has rapidly transformed the purchasing of advertising.Audience targetting and yield management are being integrated with real-time bidding in wayswhich transform…
Is analyst relations an extension to public relations?
by“Industry Analyst Relations – An Extension to PR”, the book by Dr Ralf Leinemann and I, has been the best-selling AR book on Amazon…
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Getting Results from your Analyst Relations
byI’m sure many of the readers of this blog know my colleague Louis Columbus. His book Getting Results from your Analyst Relations Strategies is…