For the first time, Kea Company is making reports from our Leaders Service generally available. The first discusses what research users can learn from analysts’ use of competitors’ analysis Although our Analyst Value Survey reports and Firm Awards exclude many analysts’ responses, this supplementary analysis suggests that many analysts are regular uses of research produced by…
Changes in business have driven the growing revenue and authority of ICT industry analysts. Four distinct stages reflect the several factors that have defined this success. For much of the late 20th century, we had the “old normal”, in which IT followed the business. In the “dot.com” boom of 1998-2000, IT attempted to be the…
Programmatic media buying (PMB) has rapidly transformed the purchasing of advertising.Audience targetting and yield management are being integrated with real-time bidding in wayswhich transform advertising. Marketing budgets are under increasing pressure. Publishers,advertising agencies and networks, and their clients’ marketing managers all see PMB as a wayto get more value.PMB brings huge benefits, including greater transparency,…
“Industry Analyst Relations – An Extension to PR”, the book by Dr Ralf Leinemann and I, has been the best-selling AR book on Amazon over the last five years. We’re delighted to announce that the book is now available as an eBook from Amazon, and as free PDF from Kea (see below). It’s not a…
I’m sure many of the readers of this blog know my colleague Louis Columbus. His book Getting Results from your Analyst Relations Strategies is an exceptionally useful introduction in analyst relations, and is now available on Amazon. As I understand it, the book has been an even bigger success than Louis hoped. In order to…