Five ethics policies for analyst firms
Do vendors pay analysts to say what they want them to say? Not normally. Vendor support for the analyst community is substantial: many obtain…
3. Engage & Influence
Influence
Four stages in the evolution of analyst firms
Changes in business have driven the growing revenue and authority of ICT industry analysts. Four distinct stages reflect the several factors that have defined…
451 alum Hecht: analyst is tech evangelist not vendor advocate
Lawrence Hecht, formerly an analyst at 451 Research/TheInfoPro, offers this response to Phil Fersht’s recent contribution to our post opposing Federal regulation of analysts….
HfS’ Fersht: Analysts could decline without regulation
Many thanks to HfS Research founder Phil Fersht for this reply to our recent post opposing state regulation of analysts. Duncan – thanks for…
Why CIOs Rely on IT Industry Analysts
CIO and Darwin Magazines conducted a survey to gage CIOs’ use of IT analyst firms’ services to make IT purchase decisions. More than half…
AR Classics: Why Congress won’t regulate analysts
Given the current FIFA scandal, it’s interesting to note that it is a year since the most serious call yet for the regulation of…
How Nortel AR went from 16th to 1st
Analyst relations was a big part of Nortel Networks‘ huge success during the 1998-2000 tech boom. In 2000, I became head of AR for Brodeur…
AR Classics: Why corporations pay technology analysts $15 billion a year
Corporations pay technology analysts $15 billion a year for unbiased technology research. But many common analyst practices look suspiciously like conflicts of interest. By…
Darwin’s Buyers’ Guide: Get the most from analyst services
Get the most from the analyst services you buy by following these tips Discover the specialty. | Most of the analyst companies have a…
How analyst relations grew up in the 1990s
While firms like Honeywell and IBM had developed analyst relations earlier, it was the 1990s when AR became a major marketing expense for high…
How can industry analysts write better research?
Writing is grim, says Paul D’Silva. It is hard because it involves thinking clearly. What tips should we give analysts who need to write…
Guest post: Building social media alignment
Yulia Sidorova PhD researcher at Politecnico di Milano is looking for three large organisations in Europe as case studies for a new Social Media…