Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like
The 2017 Analyst Firm Awards for Analytics and Big Data seem to be rewarding firms that are most deeply engaged in conversations with clients. The top ten firms are notable
What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They were all designated a Cool Vendor by Gartner. So, what happened to the Cool Vendors? We identified
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News of a reduction in force at 451 Research (eight analysts and a handful of other staff are affected) will have analyst relations managers looking to see which analysts are
Médecins Sans Frontières/Doctors Without Borders is the latest charity to benefit from Kea Company’s Analyst Attitude Survey. As a gesture of thanks to the hundreds of analysts who take part in
Today some colleagues and I have been discussing with Dr Michael Smets (@michael_smets), from the Centre for Professional Services Firms at the University of Oxford. We’ve been gathering insight from
These 2017 awards have been superceded by the 2018 Analyst Firm Awards. IoT is now part of our cloud and services awards. Depending on your region of the world, you
