Kerler: Absurd vendors want analysts to be both biased & neutral

Click to read ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ Our article called ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ is a useful compliment to Joerg Kerler’s article

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Are B2C methods killing B2B marketing?

Something’s going wrong with business to business marketing. Marketers seem to be more distant than ever from understanding their customers or having the time needed to build different value propositions

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Analyst Relations Value Forum to discuss Tragic Quadrant

The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing business with. Earlier posts have mentioned

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Your pitch to analysts isn’t just about your solution

In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal

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Webinar: Survey shows new risks for analyst relations

A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are

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Vendors’ five key thoughts about analyst firms

Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. When asked what inhibitions vendors faced getting their

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Join us for the Forum in San José on November 17

Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals

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Take the 2016/17 Analyst Value Survey

The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get

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