Influence
Awards for analyst relations team are a great idea: it’s hard for AR teams to have a useful model of excellence: awards give you an idea of whether you have reached it. However, existing awards programs focus on a small layer of mega-vendors and then to reward firm who do the most analyst relations, rather than…
An ‘anchor’ tech employer, like Microsoft in Washington State or Nokia in Southern Finland, produces great opportunities for a region but also big risks. Microsoft and Nokia’s announcements of further job cuts over the last few weeks produce further challenges for cities like Seattle, Tacoma, Espoo, Tampere and Oulu. Even though these are firms are…
Almost 500 industry influencers have already taken our Analyst/Advisor Attitude Survey, which closes this week. Their responses reveal analysts’ deepening future orientation. They told us that the three main challenges for the providers they follow are: to innovate business; to change markets and to better articulate their value. We’ll be running a webinar to discuss…
Looking through the responses for our survey of Cool Vendors, It’s interesting to see how location matters. We invited every firm that won the Cool Vendor award over a five year period, and it’s interesting to see which countries have the most Cool Vendors. Not every firm really considers itself has having one national location, but…
Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like Gartner, Forrester and IDC hold tremendous power over vendors of IT products and services. They interact with existing and potential customers, employees and financial analysts….
The 2017 Analyst Firm Awards for Analytics and Big Data seem to be rewarding firms that are most deeply engaged in conversations with clients. The top ten firms are notable for the strong combined performance of all three CXP Group brands (PAC, le CXP and BARC) and of two giant business advisory firms (Deloitte and…
What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They were all designated a Cool Vendor by Gartner. So, what happened to the Cool Vendors? We identified over 1250 tech companies that were nominated as a Cool Vendor by Gartner. We surveyed some of them to evaluate both the impact the designation…
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