Influence
News of a reduction in force at 451 Research (eight analysts and a handful of other staff are affected) will have analyst relations managers looking to see which analysts are affected. The smartest AR professionals will be asking their favourite analysts firms to reach out to their closest analysts at 451 and Uptime (especially those…
Médecins Sans Frontières/Doctors Without Borders is the latest charity to benefit from Kea Company’s Analyst Attitude Survey. As a gesture of thanks to the hundreds of analysts who take part in the survey, we dedicate additional donations to recognised charities as the number of participants grows. This year, we’d like to especially foreground the work of Doctors…
Today some colleagues and I have been discussing with Dr Michael Smets (@michael_smets), from the Centre for Professional Services Firms at the University of Oxford. We’ve been gathering insight from Michael on his team’s studies in firms, often in financial services companies engaged in reinsurance (like his recent study on Lloyds of London) or investment…
These 2017 awards have been superceded by the 2018 Analyst Firm Awards. IoT is now part of our cloud and services awards. Depending on your region of the world, you might have been astonished (Americas, Europe) or not (Asia, Pacific) by Frost and Sullivan’s strong performance in the Internet of Things Analyst Firm Awards for…
Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm, produce one of the best podcast series in any market. This month they have one of the most useful podcasts on analyst relations, online at SoundCloud. It steps through many of the key points for people starting off in analyst relations: what analysts do, how…
Click to read ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ Our article called ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ is a useful compliment to Joerg Kerler’s article below. Click the button above to find out why AR people can be misled by guesses of analysts firms’ revenues. Click here for the article…
Something’s going wrong with business to business marketing. Marketers seem to be more distant than ever from understanding their customers or having the time needed to build different value propositions in segmented marketing campaigns. I’ve picked four ways in which B2C methods seem to be driving business brands off course like with the marketing company…
The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing business with. Earlier posts have mentioned the weaknesses of both the Quadrant and the underlying method. The IIAR’s 2017 top ten drops PAC, the fifth most valuable analyst firm. Crisp Research,…