Unmaking fruit salad: 6 ways to help analysts segment markets

 It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As

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PAC shows how solutions and IP accelerate transformation

The PAC Horizons event (see here) discussed the way that many organisations that have not been innovative in the past are suddenly accelerating. The Kea people there (myself, Viktoria and

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PAC Horizons challenges IT ecosystem to get more digital

A powerful group of around 50 professionals packed into the swish City headquarters of UKtech, the industry association, to discuss the current situation and prospects for technology. Following several very

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Understanding how analysts’ categories shift

The recent storm after Oracle and other vendors were dropped from a Gartner Magic Quadrant (MQ) is one example of the pressures on the market created by market categories. It’s

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Ovum subbrands as TMT Intelligence

The ongoing roll-up of Ovum into Informa has reached its next stage: Ovum Limited has been dissolved, and the Ovum logo has been dropped. Following the House of Brands strategy

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Vendors drive IDC’s sale to Sondergaard & Lafond

[Note: IDC have asked me to point out that this piece was written as an April Fool’s joke, as is the linked April Fool’s post on the IIAR site: the events

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Candid AR would aid Oracle’s sales

For each 1 percent more candid firms are with industry analysts, those analysts become 0.93% more likely to recommend them: almost a one-to-one ratio. That is the most striking finding

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Buying Experton brings ISG to EMEA supply side

Experton’s purchase by ISG is an excellent move, if it can hold on to the Experton team. The Analyst Value Survey shows that it fills a substantial gap in ISG’s services, giving

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