AR Classics: Seven ways to drive analyst relations success
by[Duncan Chapple and colleagues at Brodeur Worldwide prepared this advisory note for clients of Omnicom in 2002.] Despite the importance of technology market analysts…
2. Drive and Determine Goals
AR Measurement: Quantifying the intangibles to articulate AR program value
byOn January 25, Jen Kaye Lapierre and I will explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success.
Guest post: How Ericsson and AWS raised the bar for Analyst Relations.
byThe Analyst Relations Forum, sponsored by CCgroup, is delighted to invite you to the 2022 SageCircle Awards celebrating analyst relations excellence on 29th September, 16:00-17:00 UK time….
AR Forum registrations top 750
byWith three weeks until the start on June 20th, registrations for the Analyst Relations Forum are already at 764. Here’s a list of the…
Mind the gap!
byCCgroup’s annual survey of analyst relations professionals returns with the industry in flux as we adjust to the new normal. If you are an AR…
Webinar: Use Measurement to Drive Analyst Relations Objectives
byMeasurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain…
How to use the nine basic stances of analyst relations
byThere are nine basic stances of analyst relations programmes, reflecting how far companies make two choices: first, whether they drive analysts perceptions of their…
Registration open for CCgroup analyst relations webinar series
byI’m hosting a series of CCgroup webinars on a range of topics for professionals in the analyst relations community. I am delighted to offer you the chance to sign up for the webinars you feel will be most…