Can tech marketing fit the preferences of young professionals?
A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. One of the obvious challenges for…
A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. One of the obvious challenges for…
Many companies understand that Gartner is the most influential analyst firm in most tech markets. Mistakenly, they often think that simply using Gartner as…
If you only read one post by Simon Levin this year, this is it (Is Gartner research quality under threat?). Simon puts the current dip in…
Managers in large enterprises, and especially those involved in evaluating and deciding about technology choices, use more analyst firms with each year. Our AVS…
This summer Kea Company will publish three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. Previously, only clients…
There’s always a lot of discussion in the analyst relations community about the rollout of new Cool Vendor designations from Gartner. We’d be better…
Perhaps the biggest surprise of the 2017 Analyst Relations Value Forum was Huawei winning one of the KeaCircle awards given to several leading-edge analyst…
The KeaCircle and Analyst Firm Awards, which we’ll present at the Analyst Relations Value Forum on Thursday, will highlight the stunning dynamism of both…
Success breeds success: When I talk to technology vendors about starting an analyst relations program I get all kinds of reactions. One way or…
In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and…
In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the…
Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today…