AR Classics: Seven ways to drive analyst relations success

[Duncan Chapple and colleagues at Brodeur Worldwide prepared this advisory note for clients of Omnicom in 2002.] Despite the importance of technology market analysts in communicating vision, direction, and capability

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AR Measurement: Quantifying the intangibles to articulate AR program value

On January 25, Jen Kaye Lapierre and I will explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success.

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Guest post: How Ericsson and AWS raised the bar for Analyst Relations.

The Analyst Relations Forum, sponsored by CCgroup, is delighted to invite you to the 2022 SageCircle Awards celebrating analyst relations excellence on 29th September, 16:00-17:00 UK time. In recent years, new standards for

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AR Forum registrations top 750

With three weeks until the start on June 20th, registrations for the Analyst Relations Forum are already at 764. Here’s a list of the sessions with hyperlinked individual registration lists.

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Mind the gap!

CCgroup’s annual survey of analyst relations professionals returns with the industry in flux as we adjust to the new normal. If you are an AR professional, you can help with the

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Webinar: Use Measurement to Drive Analyst Relations Objectives

Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain dominant in the evaluation of analyst

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How to use the nine basic stances of analyst relations

There are nine basic stances of analyst relations programmes, reflecting how far companies make two choices: first, whether they drive analysts perceptions of their firms as innovators that transform their

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Registration open for CCgroup analyst relations webinar series

I’m hosting a series of CCgroup webinars on a range of topics for professionals in the analyst relations community. I am delighted to offer you the chance to sign up for the webinars you feel will be most beneficial to your professional development, and to

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