Can tech marketing fit the preferences of young professionals?
A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. One of the obvious challenges for…
2. Drive and Determine Goals
Five (now six) reasons why a Gartner subscription is not an AR program
Many companies understand that Gartner is the most influential analyst firm in most tech markets. Mistakenly, they often think that simply using Gartner as…
Not-so-Magic Quadrant: Gartner analysts’ experience falls; vendors’ data collection burden grows
If you only read one post by Simon Levin this year, this is it (Is Gartner research quality under threat?). Simon puts the current dip in…
Four quartiles show enterprises’ growing use of freemium analysts
Managers in large enterprises, and especially those involved in evaluating and deciding about technology choices, use more analyst firms with each year. Our AVS…
‘Influencer Quadrant’ to spotlight winners in 2018 analyst research
This summer Kea Company will publish three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. Previously, only clients…
Cool Vendor – is it a beauty contest?
There’s always a lot of discussion in the analyst relations community about the rollout of new Cool Vendor designations from Gartner. We’d be better…
How Huawei’s analyst relations overtook Cisco’s
Perhaps the biggest surprise of the 2017 Analyst Relations Value Forum was Huawei winning one of the KeaCircle awards given to several leading-edge analyst…
How AWS, HERE & Huawei overtook the megavendors
The KeaCircle and Analyst Firm Awards, which we’ll present at the Analyst Relations Value Forum on Thursday, will highlight the stunning dynamism of both…
Engaging in Analyst Relations is sending a message: Five common traits confident vendors are displaying
Success breeds success: When I talk to technology vendors about starting an analyst relations program I get all kinds of reactions. One way or…
Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?
In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and…
Your pitch to analysts isn’t just about your solution
In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the…
Kea Company acquires UK analyst relations consultancy Active Influence
Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today…