Praise goes to the IIAR for breaking the news (to me, at least) of Gartner’s purchase of AMR Research. The AR institute posted the news an hour before Gartner’s press release on BusinessWire started to pop up in the press. AMR’s Bruce Richardson has also outlined the good news about the deal [And Tony Law’s…
The discussion in last week’s webinar focussed on the idea that Gartner’s response to the temporary decline in its market has been to cut costs and to focus on the most profitable customers. That’s no surprise, of course. The firm has seen a 13% decline in its revenues in the first half of the year,…
Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts who blogs. It’s a useful summary of the discussion on blogs’ influence, because it shows both what’s on people’s mind and also the blind spots that are not coming up in…
The growth of free and freemium analyst research is a fascinating development. In a way, it’s an acceleration of what we’ve seen in the analyst industry, previously, in the form of White Papers. Often White Papers were working well for both analysts and vendors. Increasingly it’s fascinating to see this kind of snowballing development, particularly…
Analyst relations professionals increasingly find themselves discussing influencer relations. Don Bulmer uses a nice definition: a systematic way to identify, measure and build bridges with influential people who impact customer perception. SAP’s useful taxonomy breaks this down into clear categories such as customer communities, IT Influencers (such as Industry analysts, developer community, consultants, and bloggers);…
Lighthouse’s roundtable discussion is about how Green IT fits into the way that analysts (and other stakeholders) evaluate the brand positions and CSR strategies of top IT companies. Environmental sustainability is an increasingly important topic for IT buyers worldwide. To better understand the opportunities, Lighthouse is supporting a research project to look at how (and whether) IT…
In today’s cautious high technology industry, industry analysts’ recommendations affect half of IT and telecom purchases by businesses. Tomorrow I’ll be at Manchester Business School to speak at their corporate reputation research seminar to explain how most of the world’s largest tech brands use research to track their reputation within these third party influencers. At…
Is Ovum, one of the most successful European-headquartered analyst firms, at a tipping point? Its new owners, Datamonitor, have a few months in which to decide whether to renew Ovum’s reputation for broad and distinctive research, or whether to stay on the road that will lead to Ovums development into a simple diffusion brand, which…