AR Classics: Seven ways to drive analyst relations success
[Duncan Chapple and colleagues at Brodeur Worldwide prepared this advisory note for clients of Omnicom in 2002.] Despite the importance of technology market analysts…
4. Align, track & educate
If your firm winning the battle of ideas?
How Brand Influences Enterprise Technology Buyers
Although many marketers feel that B2B professionals choose between technologies based on tangible functionality, CCgroup’s research has found that non-functional attributes heavily influence buyers…
Survey: Analyst relations impact on scaleups and startups
The Analyst Observatory has launched SSIA, a groundbreaking survey into the impact of analysts, and analyst relations, on tech startups and scaleups.The research centre…
Webinar: Use Measurement to Drive Analyst Relations Objectives
Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain…
AR Classics: Priscilla Awde on Telling the truth
Telling the truth: analysts tell operators and vendors what needs to be said rather than what is popular
AR Classics: Gideon Gartner on Theory G and sales
Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…
Do’s and don’t’s when interacting with analysts
Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner’s research shows that the average high…
AR Classics: Amjad Khan on the new AR era
Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and…
AR Classics: Identifying and Measuring Impact and Influence
How can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts…
AR Classics: Barbara French on how to grab an Influential Analyst’s Attention
Barbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst…
A podcast with Philip Carter from IDC (part 2)
Welcome back to the second episode of our new podcast series with Duncan Chapple (Managing Partner, Kea Company) and Philip Carter (Chief Analyst, IDC)….
Control in Analyst Attitude Surveys
Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group….