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25 years in the ICT Industry
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This blog is edited, and mostly written, by Duncan Chapple. Duncan has almost 20 years experience of leading successful analyst relations programmes. He created and leads the Analyst Value Survey, Analyst Attitude Survey and Analyst Firm Awards. He also volunteers as director of the University of Edinburgh’s Analyst Observatory, part of the ERSC-funded 2nd Pitch project.
Prior to his career in influencer relations, Duncan was a consultant and analyst with Ovum, Europe’s largest technology analyst house. He successfully founded and directed the international analyst relations businesses of what are now Ketchum and Speed Communications, leading the firms’ research-driven influencer relations services. He played a central role in founding the Institute of Industry Analyst Relations in 2006, and was a member of its founding boards. He spent six years at Kea Company, the analyst relations consultancy, most of them as Managing Partner.
Since 2014, Duncan has also been a part of a research team at the University of Edinburgh Business School studying industry analysts. He has conducted extensive research into vendor briefings of industry analysts, often called “the second most important pitch” for tech firms after that to initial investors. In his PhD, Chapple has researched the impact of analysts’ endorsements and the emerging market for influencers’ advocacy.
He has led analyst- and influencer-relations activities for over 100 companies including Avaya, BT, Cisco, Ericsson, France Telecom, Fujitsu, Hewlett-Packard, Hitachi, IBM, Siemens, Tata and T-Systems.
Duncan’s long ‘hands-on’ technology experience, international experience and relentless curiosity make him a trusted advisor on how organizations can develop turn influencer relations into analyst equity.
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