|Years of experience:|
25 years in the ICT Industry
Areas of expertise:
This blog is edited, and mostly written, by Duncan Chapple, head of analyst relations at CCgroup, GlobalCom PR’s lead agency for B2B technology. Duncan has 20 years experience of leading successful analyst relations programmes. He created and leads the Analyst Value Survey, Analyst Attitude Survey and Analyst Firm Awards. He also volunteers as director of the University of Edinburgh’s Analyst Observatory, part of the ERSC-funded 2nd Pitch project.
Prior to his career in influencer relations, Duncan was a technology market analyst at Ovum, the predecessor of Omdia. He successfully founded and directed the international analyst relations businesses of what are now Ketchum and Speed Communications, leading the firms’ research-driven influencer relations services, and was director of Lighthouse Investor Relations. He played a central role in founding the Institute of Industry Analyst Relations in 2006, and was a member of its founding boards. He is a CPD-accredited MPRCA and has qualified as a CIM Chartered Marketer and IIAR Certified Professional.
Duncan is co-director of the Analyst Observatory, a research project at the University of Edinburgh Business School studying industry analysts. There, Duncan has conducted extensive research into vendor briefings of industry analysts, often called “the second most important pitch” for tech firms after that to initial investors. As a doctoral researcher, Chapple has researched the impact of analysts’ endorsements and the emerging market for influencers’ advocacy.
Before CCgroup, he spent six years at Kea Company, the analyst relations consultancy, most of them as Managing Partner. He has led analyst- and influencer-relations activities for over 100 companies including Accenture, Amazon, Atos, Avaya, BT, Cisco, Deloitte, ECI Telecom, Ericsson, EXFO, France Telecom, Fujitsu, Hewlett-Packard, Hitachi, Huawei, IBM, Microsoft, nCino, Siemens, Tata, T-Systems and Wind River.
Duncan’s long ‘hands-on’ technology experience, international experience and relentless curiosity make him a trusted advisor on how organizations can develop turn influencer relations into analyst equity.
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