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This blog is edited, and mostly written, by Duncan Chapple. Duncan is a managing partner at Kea Company, leading research and training services including the Analyst Value Survey and Analyst Attitude Survey. He also volunteers as director of the University of Edinburgh’s Analyst Observatory, part of the ERSC-funded 2nd Pitch project.
Prior to his career in influencer relations, Duncan was a consultant and analyst with Ovum, Europe’s largest technology analyst house. In 2000 he successfully founded and directed the international analyst relations business of what is now Ketchum until joining the board of Lighthouse PR in 2002, leading the firm’s research-driven analyst relations and investor relations services. He played a central role in founding the Institute of Industry Analyst Relations in 2006, and was a member of its founding boards. He joined Kea Company through its acquisition of Lighthouse AR in 2013 and became Managing Partner in 2016.
Since 2014, Duncan has also been a part of a research programme at the University of Edinburgh Business School studying industry analysts. He has conducted extensive research into vendor briefings of industry analysts, often called “the second most important pitch” for tech firms after that to initial investors. At Edinburgh, Chapple researches the impact of analysts’ endorsements and the emerging market for influencers’ advocacy.
He has led analyst- and influencer-relations activities for over 100 companies including Avaya, BT, Cisco, Ericsson, France Telecom, Fujitsu, Hewlett-Packard, Hitachi, IBM, Siemens, Tata and T-Systems.
Duncan’s analytical approach, long ‘hands-on’ technology experience, international experience and relentless curiosity make him a trusted advisor on how corporations can develop brand equity and profitability.
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