Five ways to make better decisions using long-term analyst industry trends

Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves.

The fundamental shift is a long-term one: the growth of ‘freemium’ analyst firms means that most analyst value is accessed outside subscriptions. Professionals are using more analyst firms than ever before. 

To find out more about the Analyst Value Survey, which is conducted by the Analyst Observatory at the University of Edinburgh, visit

Note: This is a recording of a live webinar in 2018. The survey includes some responses to participants’ questions. Five or six minutes in, there’s a detour in the webinar when some participants reported sound issues.

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