“Most analyst relations effort is wasted because of the failure to prioritize analysts. AR effort isn’t allocated in line with analysts’ true importance to the specific goals of the AR program at that time.” – Duncan Chapple
Duncan Chapple bridges the critical gap between technology innovators and the industry analysts who influence market perceptions. At Elisa, he drives analyst relations for their International Digital Services division, showcasing how their AI-driven software enables automated solutions across telecom, manufacturing, and energy sectors.
Core Impact:
- Transforms analyst relations programs, consistently doubling their market influence within 12 months
- Builds and scales analyst relations practices from 2% to 10%+ of agency revenue
- Ranked among top 10 thought leaders in IT strategy (Thinkers360, March 2024)
- Generates 500,000+ annual LinkedIn impressions through industry insights
Leadership Experience:
- Developed analyst relations teams for international PR agencies
- Led dozens of successful outsourced analyst relations programs
- Provided strategic counsel to hundreds of B2B technology firms
- Created scalable, programmatic approaches to analyst relations
Unique Value: Duncan combines three rare qualities:
- Deep technical understanding as a former B2B tech analyst
- Proven business development capabilities in building and scaling programs
- Strategic insight in translating analyst feedback into actionable product and marketing strategies
Education: Continuous learner with executive education from premier institutions:
- EDHEC Business School
- London Business School
- INSEAD
- UCLA
- University of Edinburgh
Current Focus: At Elisa, Duncan helps industry analysts understand how AI-driven automation transforms:
- Manufacturing supply chains (Elisa IndustrIQ, CalcuQuote, camLine, sedApta, TenForce)
- Telecom networks (Elisa Polystar)
- Energy grids (Elisa DES)
He also shares his expertise through SageCircle, consulting on analyst relations strategy and program development.
Book a consult with Duncan!
We believe that starting a relationship in the period when you have the most questions, and when different courses of action immensely impact your company’s success, makes sense for you and us. We want you to build profitable growth and make better decisions based on state of the art knowledge.