After back-to-back briefings with analysts here at Mobile World Congress, I’m hearing that many analysts find themselves caught in a familiar tension: focus on the technical facts or emphasize business
Recently, I’ve been planning a business story development workshop that builds on insights from my 2022 paper in Organization Studies, with Neil Pollock and Luciana D’Adderio,”Extending entrepreneurial storytelling to new
Extensive research (See this article) from Lancaster University Management School has highlighted a concerning disconnect in the analyst relations world: Industry analysts producing extensive content that technology vendors consume, but
An interesting chart from SageCircle shows how users of major analyst and advisory firms perceive their independence, market impact, and specialization. The report clusters the analyst firms into ten categories.
In 2009, as the global financial crisis reshaped business priorities, Marius Jost sat down with Duncan Chapple to discuss major shifts in the IT research industry. Their podcast captured three
Recent analysis of analyst briefing records reveals a clear pattern: the most successful vendor briefings feature significantly more two-way dialogue than presentation-style meetings. The data challenges some common assumptions about
The market research industry faces unprecedented change as AI reshapes how organizations produce and consume intelligence. At Barcelona’s SCIP Intellicon 2024, practitioners shared insights about this transformation that point to
TechTarget’s stock price has fallen 36% this year to reach $22.01, a 52-week low. While market sentiment reflects broader tech sector headwinds, it also indicates investor uncertainty about integrating TechTarget
