Which analysts are most influential
In April 2021, Gartner permanently cancelled the requirement for vendor-supplied customer references in its Magic Quadrant and Critical Capabilities research. That decision started a series of changes that fundamentally altered the competitive dynamics of analyst relations. The old model was a “push” system: vendors submitted curated lists of satisfied customers, and analysts interviewed them. The…
Two years ago, our friend and peer Dominic Pannell died. He leaves a huge gap in the influencer relations community, both for his professional contribution and his human energy. Last year I wrote a reflection on his views on analyst relations, and so did his colleagues at SageCircle. This year, with their help, I’m sharing…
An interesting chart from SageCircle shows how users of major analyst and advisory firms perceive their independence, market impact, and specialization. The report clusters the analyst firms into ten categories. SageCircle‘s latest SageNote presents a comprehensive market analysis of industry analyst firms, identifying 10 distinct segments based on independence ratings, market influence, and specialization depth….
In 2009, as the global financial crisis reshaped business priorities, Marius Jost sat down with Duncan Chapple to discuss major shifts in the IT research industry. Their podcast captured three emerging trends that would define the next decade: growing demand for targeted research despite budget constraints, the rise of freemium business models, and the impact…
As a part of the analyst relations industry for many years, I’ve seen numerous changes in how research firms present their findings. Forrester ‘s recent update to its Wave methodology, from July 1, 2024, represents a significant shift in their approach. But is this change a game-changer or a necessary step to stay relevant in…
Independent market research conducted by CCGroup and Coleman Parkes shows that industry analyst reports are the only information source used by most B2B buyers when selecting a security solution provider. It’s not the only content they use, but it’s the only content named by a majority of buyers as an influence on selection, the part of…
After Tom Rebbeck, our Analyst of the Month awards start a new cycle with Shelly DeMotte Kramer. We had the chance to speak with Shelly face to face at the Analyst Relations Summit and Kansas City, just as she was leaving The Futurum Group for theCUBE Research (previously Wikibon). Tell us a bit about yourself…….
The world of technology buying is constantly evolving, and the recent COVID-19 pandemic has accelerated the changes. This has led to more complexity and unpredictability in markets, making it challenging for organizations to make informed decisions. In such a scenario, third-party advisors are crucial in providing valuable insights and guidance to organizations. The lastest SageAdvisors…