Five ways to make better decisions using long-term analyst industry trends

Posted on December 15, 2019December 15, 2019 by Duncan Chapple

Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves. The fundamental shift is a long-term one: the growth of ‘freemium’ analyst firms means that most Read more about Five ways to make better decisions using long-term analyst industry trends[…]

GARTNER, FORRESTER, IDC AND 451 LEAD 2019 GLOBAL ANALYST FIRM AWARDS

Posted on November 20, 2019November 20, 2019 by Duncan Chapple

Ten companies create two-thirds of all the value gained by analyst firms’ users. That’s the key finding of the 2019 Analyst Firm Awards, announced on November 20 by the Analyst Observatory at the University of Edinburgh Business School. CCgroup is delighted to be the 2019 sponsor of the awards. The ten most valuable analyst firms Read more about GARTNER, FORRESTER, IDC AND 451 LEAD 2019 GLOBAL ANALYST FIRM AWARDS[…]

19 firms nominated as 2019 Analyst Firm Award winners

Posted on November 18, 2019November 18, 2019 by Duncan Chapple

19 highly-valuable analyst firms will be named as winners of the 2019 Analyst Firm Awards on November 20. The winners have been selected by the Analyst Observatory on the basis of responses to the Analyst Value Survey, an annual survey that asks their users which firms best deliver the most valued services from analyst firms. Read more about 19 firms nominated as 2019 Analyst Firm Award winners[…]

AR Classics: Amjad Khan on the new AR era

Posted on October 30, 2019December 15, 2019 by Guest Author

Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and worked with the full range of analyst firms. In this article, Amjad made an early assessment of the new analyst firms which appeared eight to ten years ago. Navigating the new Read more about AR Classics: Amjad Khan on the new AR era[…]

Lena Davies collects Forrester's 2018 AFA

Forrester’s New Wave speeds up new category creation

Posted on October 21, 2019October 21, 2019 by Duncan Chapple

Forrester’s New Wave has so quickly become part of the analyst relations furniture: it’s easy to understand what a difference it makes. The New Wave is best thought of as a Wave for emerging market categories. There are four major differences. Unlike each classic Wave’s stable scope, the analyst is empowered to work with a Read more about Forrester’s New Wave speeds up new category creation[…]

Analyst Firm Awards to be announced on November 20th

Posted on October 19, 2019October 19, 2019 by Duncan Chapple

The Annual Analyst Firm awards will be announced in Boston on November 20th. The awards reflect responses by several hundred users of analyst firms to the Analyst Value Survey (AVS) conducted by the University of Edinburgh Business School’s Analyst Observatory. This year’s awards will be given in the following categories. Global AI & Analytics Cybersecurity Read more about Analyst Firm Awards to be announced on November 20th[…]

2019 Analyst Value Survey now open

Posted on October 2, 2019November 18, 2019 by Duncan Chapple

Now in its 19th year, the Analyst Value Survey is a unique resource for the tech and telecoms industry. The Analyst Observatory at the University of Edinburgh is conducting the survey, which spotlights the analyst and advisory firms with the most influence, and which deliver the most value for money. The responses also determine the Read more about 2019 Analyst Value Survey now open[…]

IT mainstreaming poses challenges for the future of AR

Posted on February 11, 2019March 12, 2019 by Duncan Chapple

The usage gap is widening between analysts’ most- and least-used coverage areas. That’s the finding of January’s mini-survey, which originally aimed to test new question formats for the Analyst Value Survey. In one chart, shown here, we asked previous participants in the AVS about the topics they had consumed research about. The gap has widened Read more about IT mainstreaming poses challenges for the future of AR[…]

Not-so-Magic Quadrant: Gartner analysts’ experience falls; vendors’ data collection burden grows

Posted on December 17, 2018December 18, 2018 by Duncan Chapple

If you only read one post by Simon Levin this year, this is it (Is Gartner research quality under threat?). Simon puts the current dip in the collective experience of MQ authors into context: MQ authors and leads do change regularly, and vendors need an ongoing focus on the MQ to make an impact. Andrew Hsu would also Read more about Not-so-Magic Quadrant: Gartner analysts’ experience falls; vendors’ data collection burden grows[…]

Fábio Rocha, Jessica Backsell, Johan Nilsson and Duncan Chapple

MWD closes: can independent analysts stay relevant?

Posted on December 12, 2018December 18, 2018 by Duncan Chapple

MWD Advisors’ analysts joined IDC last month, putting on ice one of the most respected independent analyst organisations. Neil Ward-Dutton and Craig Wentworth were two of my most impressive colleagues when we worked together in Ovum’s IT Analysis group 20 years ago, and they can only have grown in capacity since then. Moving to IDC Read more about MWD closes: can independent analysts stay relevant?[…]

Gartner’s symposium shows three new challenges for analyst relations managers

Posted on November 7, 2018November 14, 2018 by Duncan Chapple

Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research, the rapid rise of user reviews and the consequent impact on marketing communications are all immense shifts. 1. Unlimited impact of role-based research. We don’t know what the full impact will Read more about Gartner’s symposium shows three new challenges for analyst relations managers[…]

Turning technical legitimacy into market action

Posted on October 29, 2018October 29, 2018 by Duncan Chapple

Regulations, authoritative professional norms and dominant culture set complex expectations for all institutions. In the opening session of a workshop for academics and PhD candidates at the University of Edinburgh Business School, professor John Amis pointed out the way that companies also play a role producing norms, and selecting the social actors, that embed the Read more about Turning technical legitimacy into market action[…]