Which analysts are most influential
The usage gap is widening between analysts’ most- and least-used coverage areas. That’s the finding of January’s mini-survey, which originally aimed to test new question formats for the Analyst Value Survey. In one chart, shown here, we asked previous participants in the AVS about the topics they had consumed research about. The gap has widened Read more about IT mainstreaming poses challenges for the future of AR[…]
If you only read one post by Simon Levin this year, this is it (Is Gartner research quality under threat?). Simon puts the current dip in the collective experience of MQ authors into context: MQ authors and leads do change regularly, and vendors need an ongoing focus on the MQ to make an impact. Andrew Hsu would also Read more about Not-so-Magic Quadrant: Gartner analysts’ experience falls; vendors’ data collection burden grows[…]
MWD Advisors’ analysts joined IDC last month, putting on ice one of the most respected independent analyst organisations. Neil Ward-Dutton and Craig Wentworth were two of my most impressive colleagues when we worked together in Ovum’s IT Analysis group 20 years ago, and they can only have grown in capacity since then. Moving to IDC Read more about MWD closes: can independent analysts stay relevant?[…]
Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research, the rapid rise of user reviews and the consequent impact on marketing communications are all immense shifts. 1. Unlimited impact of role-based research. We don’t know what the full impact will Read more about Gartner’s symposium shows three new challenges for analyst relations managers[…]
Regulations, authoritative professional norms and dominant culture set complex expectations for all institutions. In the opening session of a workshop for academics and PhD candidates at the University of Edinburgh Business School, professor John Amis pointed out the way that companies also play a role producing norms, and selecting the social actors, that embed the Read more about Turning technical legitimacy into market action[…]
Gartner’s share of the value created by the analyst industry is slowly trickling down. The 2017-18 Analyst Value Survey shows that Gartner produced for analyst value than any other firm: 25%. Compare that with 31% in 2015 and you get a sense of the change in the market. It’s not that Gartner is shrinking. Quite Read more about AVS shows Gartner’s declining share of a growing pie[…]
The 2018 Marketing & Policy Analyst Firm Awards are the category with the least change. Eight of the nine top firms were all in the 2017 ranking. The two firms which slipped out, CXP and Everest, each produced only marginally less analyst value than tenth-place winner ESG according to professionals working on marketing and policy Read more about IDC overtakes Forrester in 2018 Marketing and Policy Analyst Firm Awards[…]
The 2018 Americas Analyst Firm Awards (AFA) shows big changes, even at the top. Naturally Gartner’s lead is increased by its purchase of CEB. It now creates more analyst value in this category than any other. Around three-tenths of all the value reported by users in the Americas. According to the 2017-18 Analyst Value Survey, IDC Read more about IDC moves up in 2018 Americas Analyst Firm Awards[…]
Collectively, the ten winners of the 2018 Services & Cloud Analyst Firm Awards (AFA) produce three-quarters of all the analyst value reported by services and cloud professionals who participated in the 2017-18 Analyst Value Survey. As in the five other AFA categories, Gartner, IDC and Forrester Research are the top three. The real competition is Read more about Stiff competition in 2018 Services & Cloud Analyst Firm Awards[…]
Ovum has gained fourth place in the 2018 Telecoms & Networking Analyst Firm Awards, its highest rank in the awards in any year. As in 2017, the first three places in all six AFA categories go to market leaders Gartner, IDC and Forrester. Ovum’s deep telecoms roots go back to the 20th century, but in recent Read more about Ovum continues advance in 2018 Telecoms & Networking Analyst Firm Awards[…]
Gartner and Forrester lead the 2018 Global Analyst Firm Awards, which recognise the market analyst and advisory firms most valued outside the Americas (which is covered by a separate award). The methodological tweaks in the 2018 awards, which recognise the valuable firms that are most relied on, boosts the gap between Gartner, Forrester and IDC, Read more about Gartner & Forrester lead 2018 Global Analyst Firm Awards[…]
IDC has won a notable success in the 2018 Enterprise Analyst Firm Awards, overtaking Forrester into second place. Last year’s awards noted strong performance by both those firms which, added together, created more value than Gartner for the participants in the Analyst Value Survey. IDC’s clearly benefitting from its growing freemium audience and its unrivalled global Read more about IDC rises in 2018 Enterprise Analyst Firm Awards[…]