Shelly Kramer is May’s Analyst of the Month

After Tom Rebbeck, our Analyst of the Month awards start a new cycle with Shelly DeMotte Kramer. We had the chance to speak with Shelly face to face at the

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The changing world of third-party advisors

The world of technology buying is constantly evolving, and the recent COVID-19 pandemic has accelerated the changes. This has led to more complexity and unpredictability in markets, making it challenging

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How telco buying changed post-pandemic

The COVID-19 pandemic created or accelerated massive societal changes, and the telecoms industry was also affected. Most telcos suspended significant tech investments for the best part of a year and

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2024’s new opportunities for analyst relations success: February’s LinkedIn newsletter

2024 has started with a bump for Gartner and Forrester, whose investors are anxious, and for many others. I just said farewell to CCGroup and now look for new clients

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Webinar: Carter & Duncan on TechTarget merger with Informa Tech

A glance at Informa’s most recent annual report reveals why it’s mistaken to frame its acquisition of TechTarget as an “offloading” of Informa Tech, as the IIAR did in its

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How to Identify and Prioritize Key Industry Analysts for Your Business

Navigating the intricate landscape of industry analysis can pose challenges, particularly when deciding which analysts to engage with for optimal business benefit. Identifying and prioritizing the right industry analysts is

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How to take a brand equity approach to analyst value

If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss analysis) then can it be done ‘top-down’ (using brand equity approaches)? There’s no question about which of these

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Analyst of the Month: Tom Rebbeck

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get

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