Which analysts are most influential
The COVID-19 pandemic created or accelerated massive societal changes, and the telecoms industry was also affected. Most telcos suspended significant tech investments for the best part of a year and then returned with a more profound commitment to virtualization, cloud, and improving the customer experience. Since 2000, I’ve been involved in three independent surveys of…
2024 has started with a bump for Gartner and Forrester, whose investors are anxious, and for many others. I just said farewell to CCGroup and now look for new clients and opportunities alongside exciting projects at SageCircle, LLC. This new reality forces us to do more with less. With each issue of my LinkedIn monthly…
A glance at Informa’s most recent annual report reveals why it’s mistaken to frame its acquisition of TechTarget as an “offloading” of Informa Tech, as the IIAR did in its quick take on the news. I think Carter Lusher‘s approach is more nuanced: see his post on LinkedIn: https://lnkd.in/gX5X_nyi Tech Target has not bought Informa…
Navigating the intricate landscape of industry analysis can pose challenges, particularly when deciding which analysts to engage with for optimal business benefit. Identifying and prioritizing the right industry analysts is integral to a successful analyst relations strategy. The vast pool of analysts in various sectors, each with their unique insights, networks, and spheres of influence,…
If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss analysis) then can it be done ‘top-down’ (using brand equity approaches)? There’s no question about which of these approaches gets the most short-term leverage. It’s the bottom-up approach, where we add up the dollar impact of analysts on our sales pipeline. Showing analyst…
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. TOM REBBECK BACKGROUND: I am a Research Partner with Analysys Mason. I’ve been involved in telecoms for over 20 years,…
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. PHIL KENDALL BACKGROUND: Am an analyst of 25 years’ standing. Love the tech/telecoms industry, nothing stands still long enough to…
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. MRINAL RAI BACKGROUND: Industry analyst covering broad digital technologies, have been authoring research content around digital workplace, enterprise collaboration working…