Four Quartiles

Four quartiles show enterprises’ growing use of freemium analysts

Managers in large enterprises, and especially those involved in evaluating and deciding about technology choices, use more analyst firms with each year. Our AVS has shown that the different layers of the analyst community, what we call the four quartiles, are used with different frequency by different users. The Analyst Value Survey asks them which Read more about Four quartiles show enterprises’ growing use of freemium analysts[…]

2018 Analyst Firm Awards to be published on 10 September

The world’s most valuable industry analyst firms will be honoured by the announcement of the 2018 Analyst Firm Awards on 10 September. The awards reflect the opinions of hundreds of those firms’ users collected by the 2017-18 Analyst Value Survey. The focus of the survey, on the most valuable analyst firms, spotlights how analyst firms can Read more about 2018 Analyst Firm Awards to be published on 10 September[…]

Forrester-Analyst-Firm-Awards

Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution

Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester confirmed the purchase of two technology providers, Glimpzlt and FeedbackNow. Together, the purchases enhance Forrester’s ability to provide operational solutions that will be part of the customer experience suite that it Read more about Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution[…]

Torsten Sewing: Targeting the right analysts

Before you put your Analyst Relations program into practice, you will need to define your goal and start targeting your resources, both within the communications department and in the rest of the business. AR is a long-term commitment of communications resources. Furthermore, the communication needed is entirely different from PR. Understanding analysts does not only Read more about Torsten Sewing: Targeting the right analysts[…]

a16z & Huawei lead 2017’s most-shared analyst relations content

It’s been quite a year. We’ve looked for the ten items of analyst relations content most shared on LinkedIn during 2017. Why LinkedIn? We saw that facebook and twitter were more likely to have a small number of people resharing the same content over and over. a16z Podcast: What Startups Should Know about Analyst Relations was, by Read more about a16z & Huawei lead 2017’s most-shared analyst relations content[…]

TechMarketView & Ovum show national impact of analysts

IT solution providers can amplify their market impact by understanding that analysts’ impact differs greatly between countries. Services companies and solution providers often look at analysts through the lens of thought leadership: both market intelligence teams, which consume analyst insight, and analyst relations teams, which aim to inform it. However, because most analyst firms write Read more about TechMarketView & Ovum show national impact of analysts[…]

James Stanton accepts 451 Research's Analyst Firm Award from Duncan Chapple

Ovum & 451 advanced in 2017 Marketing Analyst Firm Awards

These awards have been superseded by the 2018 Marketing and Policy Analyst Firm Awards.   Marketing is one of the most important areas of expertise where analysts are creating value for their users. According to the participants in the 2016-17 Analyst Value Survey, the ten firms creating the most value through insight into marketing were Read more about Ovum & 451 advanced in 2017 Marketing Analyst Firm Awards[…]

HfS Research overtakes Forrester in 2017 Outsourcing & Automation Analyst Firm Awards

This post has been superseded by the 2018 Services and Cloud Analyst Firm Awards. The 2017 Outsourcing & Automation Analyst Firm Awards contain quite a surprise. According to the responses from automation and outsourcing professionals who responded to the 2017 Analyst Value Survey, HfS Research has overtaken Forrester as the second most valuable analyst firm they use. Gartner, Read more about HfS Research overtakes Forrester in 2017 Outsourcing & Automation Analyst Firm Awards[…]

New method for Analyst Value Survey

A new methodology is shifting the focus of the annual Analyst Value Survey onto the professional’s experience of analysts. Unlike previous years, where value was expressed in concrete services, the 2018 AVS is asking executives to describe the value of analysts in their own words. The survey is now publically live at analystvaluesurvey.com, via a Read more about New method for Analyst Value Survey[…]

CXP & HfS overtake ISG in 2017 IT Services Analyst Firm Awards

This post has been superceded by the 2018 Services and Cloud Analyst Firm Awards. IT services is one of the highest value segments covered by the Analyst Value Survey. Participants in the 2016/17 survey told us that just five firms produce most of the value coming from the dozens of analyst and advisory organizations in Read more about CXP & HfS overtake ISG in 2017 IT Services Analyst Firm Awards[…]