A glance at Informa’s most recent annual report reveals why it’s mistaken to frame its acquisition of TechTarget as an “offloading” of Informa Tech, as the IIAR did in its
Navigating the intricate landscape of industry analysis can pose challenges, particularly when deciding which analysts to engage with for optimal business benefit. Identifying and prioritizing the right industry analysts is
If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss analysis) then can it be done ‘top-down’ (using brand equity approaches)? There’s no question about which of these
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get
An analyst firm mentioned how respondent’s from a recent survey viewed the firm. They claimed they were highly regarded, independent, and that customers trusted their opinions. They sourced data from
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get
