Analyst of the Month: September
Through this self-report questionnaire, get to know one of the leading analysts in the industry. We asked some of our favorite analysts about their…
6. Features
Allan McLennan: Analyst of the Month
Through the Analyst Advocacy Survey, we hear from many of the most notable analysts. Each month, we ask one intriguing analyst to tell us…
Use Analyst Relations to Accelerate Sales
My June webinar will outline how Analyst Relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. Sadly,…
Webinar: Use Measurement to Drive Analyst Relations Objectives
Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain…
Beth Torrie on Analyst Briefing Basics
Analysts told us what they want, let’s follow their guidance. Analysts take briefings from vendors so they can understand from the vendor’s perspective how…
Registration open for CCgroup analyst relations webinar series
I’m hosting a series of CCgroup webinars on a range of topics for professionals in the analyst relations community. I am delighted to offer you the chance to sign up for the webinars you feel will be most…
Webinar: Prioritize analysts better, or waste your AR effort
Most analyst relations effort is wasted because of the failure to prioritize analysts. AR effort isn’t allocated in line with analysts’ true importance to…
How do great analysts spot relevant firms? Join our webinar!
Industry analysts are devoted to researching, and the volume of inquiries and briefings from established market players means many of them are booked up…
Investor relations must shift analysts’ views of industry risks
Industry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified…
Four expectations you need when interacting with Gartner
Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also…
AR Classics: Gideon Gartner on Theory G and sales
Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…
Hidden Champions? Part 2: Four ways niche analyst firms can win
Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.