Four expectations you need when interacting with Gartner
Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also…
6. Features
AR Classics: Gideon Gartner on Theory G and sales
Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…
Hidden Champions? Part 2: Four ways niche analyst firms can win
Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.
Guest post: Fintech analysts’ five hot predictions for 2020
I realized one thing listing to last month’s webinar on fintech analysts’ influence: There is a lot of stuff happening in that industry. One…
Webinar: Which Fintech analyst firms are most valuable, and why?
Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which…
Five ways to make better decisions using long-term analyst industry trends
Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used…
AR Classics: Amjad Khan on the new AR era
Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and…
Retail tech: The pitfalls of not knowing what you need, but thinking that you do
In this guest post, retail industry consultant Vijay Modha on what CEO panic-buying tells us about how to influence retail technology buyers
Dave Eckert: Five things analyst relations must provide to sales
In the first part of my three-part interview with Dave Eckert, he outlined the foundations for the sales enablement of analyst relations. In this…
Gartner’s symposium shows three new challenges for analyst relations managers
Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research,…
The market for influencers: opaque distortions of commerce and policy
Influencers have value. The opaque market emerging for buying influencers, increasing their value and leveraging their endorsements distort purchasing, policy processes and corporate outcomes….
Guest Post: How to Pay Analyst Firms for Better Coverage
You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports,…