Webinar: Which Fintech analyst firms are most valuable, and why?

Posted on February 11, 2020February 11, 2020 by Duncan Chapple

Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which other analyst firms influence financial institutions and fintech investors? How can marketing and communications professionals leverage the benefits of analysts? In this free, live webinar you can hear:– Hannah Hayes, fintech Read more about Webinar: Which Fintech analyst firms are most valuable, and why?[…]

Five ways to make better decisions using long-term analyst industry trends

Posted on December 15, 2019December 15, 2019 by Duncan Chapple

Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves. The fundamental shift is a long-term one: the growth of ‘freemium’ analyst firms means that most Read more about Five ways to make better decisions using long-term analyst industry trends[…]

AR Classics: Amjad Khan on the new AR era

Posted on October 30, 2019December 15, 2019 by Guest Author

Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and worked with the full range of analyst firms. In this article, Amjad made an early assessment of the new analyst firms which appeared eight to ten years ago. Navigating the new Read more about AR Classics: Amjad Khan on the new AR era[…]

Dave Eckert: Five things analyst relations must provide to sales

Posted on April 17, 2019April 17, 2019 by Duncan Chapple

In the first part of my three-part interview with Dave Eckert, he outlined the foundations for the sales enablement of analyst relations. In this article, he outlines what AR must and must not do, as well as brutal truths about how to gain the resources needed. What analyst relations must provide to sales We’re going Read more about Dave Eckert: Five things analyst relations must provide to sales[…]

Gartner’s symposium shows three new challenges for analyst relations managers

Posted on November 7, 2018November 14, 2018 by Duncan Chapple

Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research, the rapid rise of user reviews and the consequent impact on marketing communications are all immense shifts. 1. Unlimited impact of role-based research. We don’t know what the full impact will Read more about Gartner’s symposium shows three new challenges for analyst relations managers[…]

Fábio Rocha, Jessica Backsell, Johan Nilsson and Duncan Chapple

The market for influencers: opaque distortions of commerce and policy

Posted on October 6, 2018 by Duncan Chapple

Influencers have value. The opaque market emerging for buying influencers, increasing their value and leveraging their endorsements distort purchasing, policy processes and corporate outcomes. Over the next year Fábio Rocha, Jessica Backsell, Johan Nilsson and I will research the market for influencers. Rocha (@fnevesdarocha) is a long-time software industry executive whom I work with in Read more about The market for influencers: opaque distortions of commerce and policy[…]

Guest Post: How to Pay Analyst Firms for Better Coverage

Posted on September 27, 2018 by Duncan Chapple

You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports, get you mentioned in speeches, and recommended when analysts talk to buyers. You don’t want to insult them, but you want to know. Isn’t it all pay for play? We Read more about Guest Post: How to Pay Analyst Firms for Better Coverage[…]

Gartner Cool Vendor 2018 release: Things are changing…

Posted on June 7, 2018June 7, 2018 by Guest Author

For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd and get valuable references or valued customers. Since Gartner began the Cool Vendors report in 2004, over 3,100 Cool Vendors have been recognised. Daryl C. Plummer, VP and chief Gartner Fellow just Read more about Gartner Cool Vendor 2018 release: Things are changing…[…]

Should start-ups put customer value before survival?

Posted on May 16, 2018May 24, 2019 by Duncan Chapple

The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common one, although sometimes it can be a good idea to find a consultant who can help you solve some challenges. However, they need to explain their commercial goals and strategies when Read more about Should start-ups put customer value before survival?[…]

Analyst relations webinar: Beyond best practice

Posted on March 7, 2018June 29, 2018 by Duncan Chapple

Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst relations webinar, Teri Green, Duncan Chapple and Stephen Miller will not only discuss shifts in the commonly-held ideas about ‘best practice’ but also outline a new frontier of excellence being established Read more about Analyst relations webinar: Beyond best practice[…]

Peter O’Neill joins Kea Company as Research Director

Posted on February 1, 2018February 1, 2018 by Duncan Chapple

LONDON. February 1st 2018 — Longtime industry analyst Peter O’Neill has been appointed Research Director by Kea Company, the world’s largest analyst relations (AR) consultancy. O’Neill was previous research director at Forrester Research, leading the firm’s services for analyst relations professionals as well as research for B2B Marketing professionals. At Kea Company, O’Neill will Read more about Peter O’Neill joins Kea Company as Research Director[…]

Confessions of an analyst relations consultant

Posted on December 5, 2017August 21, 2018 by Duncan Chapple

Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In the first of two ‘Confessions of a Marketer‘ podcasts with Mark, I explain the roots of the pay to play myth: that all analysts will say better things about you if Read more about Confessions of an analyst relations consultant[…]