Analyst of the Month: Loren Moss
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…
6. Features
Why B2B Marketing & Sales Should Care About Analyst Relations
B2B marketing leaders often have an ambivalent relationship with analyst relations. In some organisations, AR is a team sport: AR is a partnership with…
Analyst of the Month: Dean Bubley
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…
Webinar: How IoT vendors benefit from analysts’ influence on buyers
When we started to plan our next CCgroup analyst relations webinar, we started to feel that both the pandemic and the changing patterns of…
Analyst of the Month: Daniel Hong
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…
Analyst of the Month: Chris Lewis
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…
Analyst of the Month: Alan Pelz-Sharpe
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…
Analyst of the Month: Allan McLennan
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…
Use Analyst Relations to Accelerate Sales
My June webinar will outline how Analyst Relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. Sadly,…
Webinar: Use Measurement to Drive Analyst Relations Objectives
Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain…
Beth Torrie on Analyst Briefing Basics
Analysts told us what they want, let’s follow their guidance. Analysts take briefings from vendors so they can understand from the vendor’s perspective how…
Registration open for CCgroup analyst relations webinar series
I’m hosting a series of CCgroup webinars on a range of topics for professionals in the analyst relations community. I am delighted to offer you the chance to sign up for the webinars you feel will be most…