Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like Gartner, Forrester and IDC hold tremendous power over vendors of IT products and services. They interact with existing and potential customers, employees and financial analysts. Read more about Leveraging the Power of Analyst Relations[…]
The size and significance of different analyst firms’ share of revenue are among the longest-standing disagreements in analyst relations. Broad measures of the market, such as those shared by Gartner with its investors, are several times larger than conservative estimates from firms like KCG. Our view is that these disagreements will not be resolved and Read more about Warning: Don’t use guesstimates of analyst firms’ revenue[…]
Click to read ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ Our article called ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ is a useful compliment to Joerg Kerler’s article below. Click the button above to find out why AR people can be misled by guesses of analysts firms’ revenues. Click here for the article Read more about Kerler: Absurd vendors want analysts to be both biased & neutral[…]
2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Read more about Top ten global analysts: 2016’s outstanding research[…]
The 2018 Global Analyst Firm Awards have superseded the post below. Gartner and Forrester’s leadership is no surprise, but IDC has won back third place in the 2017 Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum also rose substantially in 2o16, rounding out the top six. In 2016’s awards, Read more about IDC overtakes HfS in 2017 global Analyst Firm Awards[…]
I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good Read more about Analyst Value Survey shows deeper frustration with industry analysts[…]
Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if you do not know who to reach, contact Kea Company for an introduction. […]
Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that Read more about Netscout continues unwise Gartner suit[…]
The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much Read more about Do the IIAR awards simply reward large firms?[…]
[IDC have asked me to point out that this piece was written as an April Fool’s joke, as is the linked April Fool’s post on the IIAR site: the events described have not actually happened, and the link at the end of the article is also a clue.] This morning the IIAR reported that IBM, Oracle and Read more about Vendors drive IDC’s sale to Sondergaard & Lafond[…]
Experton’s purchase by ISG, which also acquired Saugatuck, Compass and TPI, is just one more example of the ongoing analyst cycle. While mergers and acquisitions are ongoing so is the formation of new firms. The advantages of mergers are clear. CXP Group is a good example. By combining PAC, BARC and Le CXP, the group Read more about IDC merger to follow Experton, Saugatuck & CXP?[…]
We recommend that analyst relations teams hold regular strategy workshops using the Analyst Value Survey to refocus their analyst relations efforts. Analyst firms and topics change in importance, as do business opportunities and goals. There are some important implications, and especially for companies working in emerging coverage areas where Gartner’s hold seems to be less Read more about AVS shows Gartner fumbles new coverage areas[…]