The recording is now online from last week’s report back webinar from the Analyst Relations Summit. You can view it at https://youtu.be/ZgF1WotPIQo. In the one-hour conversation, you’ll hear Jane Mohr, Julian Tirsu, and I discuss: If you have any questions about the summit that I or one of the other speakers might be able to help…
Marketers need realistic expectations of AI. Microsoft stock lost $100bn when ChatGPT gave false answers. But Rowan Atkinson as Charlize Theron showed the potential
With three weeks until the start on June 20th, registrations for the Analyst Relations Forum are already at 764. Here’s a list of the sessions with hyperlinked individual registration lists. The full details are at thearforum.com. AR in practice: Using data and insights to drive programme success Exploring AR’s role in the wider ecosystem of…
I’m hiring a programme manager at CCgroup – B2B Tech PR. This is a key role where project management and people skills are more important initially than analyst relations knowledge.
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. PHIL KENDALL BACKGROUND: Am an analyst of 25 years’ standing. Love the tech/telecoms industry, nothing stands still long enough to…
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. MRINAL RAI BACKGROUND: Industry analyst covering broad digital technologies, have been authoring research content around digital workplace, enterprise collaboration working…
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. LOREN MOSS BACKGROUND: Loren Moss is a respected analyst, publisher & researcher with executive leadership experience and deep domain knowledge…
B2B marketing leaders often have an ambivalent relationship with analyst relations. In some organisations, AR is a team sport: AR is a partnership with the business to meet business goals, and especially communications goals for shifting buyers. However, in other organisations, AR is a role that is siloed. As a result, Analyst Relations’ credibility is…