Analyst of the Month: Loren Moss

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them.


LOREN MOSS

BACKGROUND:

Loren Moss is a respected analyst, publisher & researcher with executive leadership experience and deep domain knowledge in the areas of:  

  • Capital Markets
  • Location Analysis & Site Selection
  •  Customer Experience
  • Finance & Fintech
  • Economic Issues of The Americas
  • Transformative Business Tech
  • Global service delivery (BPO, Shared Services)

HOW DID YOU GET INVOLVED WITH AR?

Was recruited from a management role in the sector I was asked to cover

WHAT MADE YOU WANT TO GET INVOLVED WITH AR?

It’s an honest living

WHAT MAKES AN EXCELLENT INDUSTRY ANALYST?

Insight + honesty

BIGGEST AR HORROR STORY:

HOW IS THE INDUSTRY CHANGING/ HOW HAVE YOU ADAPTED DUE TO COVID-19?

The big old firms seem to have less influence than before.

WHICH INDUSTRY ANALYSTS SURPRISE YOU?

Mike DeSalles with Frost


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