AR Classics: Seven ways to drive analyst relations success

[Duncan Chapple and colleagues at Brodeur Worldwide prepared this advisory note for clients of Omnicom in 2002.] Despite the importance of technology market analysts in communicating vision, direction, and capability

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Guest post: How Ericsson and AWS raised the bar for Analyst Relations.

The Analyst Relations Forum, sponsored by CCgroup, is delighted to invite you to the 2022 SageCircle Awards celebrating analyst relations excellence on 29th September, 16:00-17:00 UK time. In recent years, new standards for

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AR Forum registrations top 750

With three weeks until the start on June 20th, registrations for the Analyst Relations Forum are already at 764. Here’s a list of the sessions with hyperlinked individual registration lists.

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Mind the gap!

CCgroup’s annual survey of analyst relations professionals returns with the industry in flux as we adjust to the new normal. If you are an AR professional, you can help with the

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Registration open for CCgroup analyst relations webinar series

I’m hosting a series of CCgroup webinars on a range of topics for professionals in the analyst relations community. I am delighted to offer you the chance to sign up for the webinars you feel will be most beneficial to your professional development, and to

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Can tech marketing fit the preferences of young professionals?

A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. According to Andrew Defrancesco one of the obvious challenges for analyst relations

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Five (now six) reasons why a Gartner subscription is not an AR program

Many companies understand that Gartner is the most influential analyst firm in most tech markets. Mistakenly, they often think that simply using Gartner as a client will give them all

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Not-so-Magic Quadrant: Gartner analysts’ experience falls; vendors’ data collection burden grows

If you only read one post by Simon Levin this year, this is it (Is Gartner research quality under threat?). Simon puts the current dip in the collective experience of MQ authors

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