AR Classics: Seven ways to drive analyst relations success
[Duncan Chapple and colleagues at Brodeur Worldwide prepared this advisory note for clients of Omnicom in 2002.] Despite the importance of technology market analysts…
On Analyst Relations
Guest post: How Ericsson and AWS raised the bar for Analyst Relations.
The Analyst Relations Forum, sponsored by CCgroup, is delighted to invite you to the 2022 SageCircle Awards celebrating analyst relations excellence on 29th September, 16:00-17:00 UK time….
AR Forum registrations top 750
With three weeks until the start on June 20th, registrations for the Analyst Relations Forum are already at 764. Here’s a list of the…
Mind the gap!
CCgroup’s annual survey of analyst relations professionals returns with the industry in flux as we adjust to the new normal. If you are an AR…
Registration open for CCgroup analyst relations webinar series
I’m hosting a series of CCgroup webinars on a range of topics for professionals in the analyst relations community. I am delighted to offer you the chance to sign up for the webinars you feel will be most…
Can tech marketing fit the preferences of young professionals?
A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. According to Andrew Defrancesco one of…
Five (now six) reasons why a Gartner subscription is not an AR program
Many companies understand that Gartner is the most influential analyst firm in most tech markets. Mistakenly, they often think that simply using Gartner as…
Not-so-Magic Quadrant: Gartner analysts’ experience falls; vendors’ data collection burden grows
If you only read one post by Simon Levin this year, this is it (Is Gartner research quality under threat?). Simon puts the current dip in…
How Huawei’s analyst relations overtook Cisco’s
Perhaps the biggest surprise of the 2017 Analyst Relations Value Forum was Huawei winning one of the KeaCircle awards given to several leading-edge analyst…
How AWS, HERE & Huawei overtook the megavendors
The KeaCircle and Analyst Firm Awards, which we’ll present at the Analyst Relations Value Forum on Thursday, will highlight the stunning dynamism of both…
Engaging in Analyst Relations is sending a message: Five common traits confident vendors are displaying
Success breeds success: When I talk to technology vendors about starting an analyst relations program I get all kinds of reactions. One way or…
Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?
In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and…