I’ve just wrapped up my first month at SageCircle, and have learnt a lot already about the barriers facing #analystrelations teams. Here are the highlights. Carter Lusher and I discussed why the disappointing 2023 financials at Gartner and Forrester don’t meant analyst influence is declining: https://youtu.be/NL8ztOdWeBQ?si=RP4TC51i2MEb0i8I&t=187 My Analyst Observatory colleagues Chris Holscher and Robin Schaffer…
The Association for Analyst Relations Partnership is delighted to co-sponsor this webinar with Prachi Satija, a graduate student at SDA Bocconi, which discusses the challenges faced by analyst relations professionals and their possible solutions. Her study uses a primary research methodology to understand the obstacles faced by AR professionals, interviewing 24 professionals, including leaders in…
[Duncan Chapple and colleagues at Brodeur Worldwide prepared this advisory note for clients of Omnicom in 2002.] Despite the importance of technology market analysts in communicating vision, direction, and capability to the market, many companies don’t bother to pursue relationships with them. Of the ones that do, there are many whose outreach is half-hearted, shoddy…
The Analyst Relations Forum, sponsored by CCgroup, is delighted to invite you to the 2022 SageCircle Awards celebrating analyst relations excellence on 29th September, 16:00-17:00 UK time. In recent years, new standards for analyst relations excellence have been created by hyperscalers (AWS, Google, Microsoft) and telecoms leaders (Cisco, Ericsson, Nokia, Samsung). The results are shown by the Analyst…
With three weeks until the start on June 20th, registrations for the Analyst Relations Forum are already at 764. Here’s a list of the sessions with hyperlinked individual registration lists. The full details are at thearforum.com. AR in practice: Using data and insights to drive programme success Exploring AR’s role in the wider ecosystem of…
CCgroup’s annual survey of analyst relations professionals returns with the industry in flux as we adjust to the new normal. If you are an AR professional, you can help with the ‘Mind the Gap’ research by completing this short survey. The results will help us gain insights into the needs of in-house AR professionals, how agencies…
I’m hosting a series of CCgroup webinars on a range of topics for professionals in the analyst relations community. I am delighted to offer you the chance to sign up for the webinars you feel will be most beneficial to your professional development, and to your colleagues’. Follow the link and sign up. I look forward to seeing you there! THURSDAY APRIL 8, 2021 How to Influence Telecom Operators Through Industry AnalystsLead by…
A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. According to Andrew Defrancesco one of the obvious challenges for analyst relations and B2B influencer relations professionals is that the pool of analyst relations (AR) specialists is small and the AR function has struggled to gain profile…