How cool is it to be a Gartner Cool Vendor
byWhat have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They where all named a Cool Vendor by Gartner in the past…
On Analyst Relations
Key benefits of influencer marketing – it’s not (only) about numbers
byWhat is differentiating influencer marketing from the more conventional forms of marketing? Of course there are some things that influencer marketing has in common…
Analyst relations’ main problem isn’t about relating to analysts
byIt’s election time for the Industry of Industry Analyst Relations, the global organisation which represents the AR community and keeps an eye on standards…