Listen back to our Coffee Talk with seasoned Analyst Relations professional Michael Myers from KPMG, who talks over his route into Analyst Relations and his views on the Analyst Relations Industry. Interested in joining the conversation? Join our LinkedIn group for in-house Analyst Relations professionals.
5. Vendors approach analysts with an undifferentiated message and lack of thought in their vision and strategy. Downside – why should an analyst pay any attention to a boring, me too vendor, especially if the market is crowded and fragmented?
You probably don’t know all the investor-savvy analysts pushing down tech share prices. Apple’s shocking $40bn share price fall in through September and mid-October wasn’t simply about actors’ privacy. And the $20bn wiped off IBM’s share price on October 18 wasn’t just about sluggish sales.
I bet you have – but since it was so boring you probably cannot remember what it was. Now turn the question around and ask yourself what you have written (or said) today that might have been pretty boring for someone else?
It is a common belief that the playing field of analyst relations is reserved for the ‘big guys’ who are spending lots of money on their relationship with the analyst companies. And for the most part it is true that it is mostly established companies that have implemented structured analyst relations programs. For this reason…
As part of the Analyst Observatory’s Influencer Pitch Process research, 44 people at analyst pitches (on either side of the table) told us about times when the meetings went badly wrong. Seven mistakes came up time and time again. Indeed, everyone who commented mentioned at least one of these seven errors.
The IT industry analysts do a good job of researching and analysing the IT industry. Where they often do not do a good job lies in educating their own clients on how to use the research and recommendations. This is critical because analyst clients could end up making wrong decisions about technology and services, putting…
Most people trying to reach a decision for a vendor, a product or a service will try to get at least a couple of third party opinions on the downsides or benefits of any particular choice. In addition to recommendations from friends and business partners the world’s influencers are often key-components in this process.