Listen back to our Coffee Talk with seasoned Analyst Relations professional Michael Myers from KPMG, who talks over his route into Analyst Relations and his views on the Analyst Relations Industry.
5. Vendors approach analysts with an undifferentiated message and lack of thought in their vision and strategy. Downside – why should an analyst pay any attention to a boring, me
You probably don’t know all the investor-savvy analysts pushing down tech share prices. Apple’s shocking $40bn share price fall in through September and mid-October wasn’t simply about actors’ privacy. And the $20bn
I bet you have – but since it was so boring you probably cannot remember what it was. Now turn the question around and ask yourself what you have written
It is a common belief that the playing field of analyst relations is reserved for the ‘big guys’ who are spending lots of money on their relationship with the analyst
As part of the Analyst Observatory’s Influencer Pitch Process research, 44 people at analyst pitches (on either side of the table) told us about times when the meetings went badly
The IT industry analysts do a good job of researching and analysing the IT industry. Where they often do not do a good job lies in educating their own clients
Most people trying to reach a decision for a vendor, a product or a service will try to get at least a couple of third party opinions on the downsides
