Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves. The fundamental shift is a long-term one: the growth of ‘freemium’ analyst firms means that most Read more about Five ways to make better decisions using long-term analyst industry trends[…]
Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst relations webinar, Teri Green, Duncan Chapple and Stephen Miller will not only discuss shifts in the commonly-held ideas about ‘best practice’ but also outline a new frontier of excellence being established Read more about Analyst relations webinar: Beyond best practice[…]
Over the course of 2014 we hosted a series of webinars on the topic of Sales Enablement. In the video below, Robin Schaffer and Andrew Reed discuss how to get your Sales Enablement programme going, and share ‘war-stories’ from their own extensive experience.
Over the course of 2014 we hosted a series of webinars on the topic of Sales Enablement. In this edition, Bram Weerts and SageCircle co-founder Dave Eckert go in-depth on why Analyst Relations professionals should put in the effort to set up a Sales Enablement programme.
For this Coffee Talk we’ve invited Kea Company’s own Efrem Mallach. Efrem Mallach, PhD, literally wrote the book on Analyst Relations. A quarter of a century ago, Win Them Over was the first book about influencing analysts, consultants and advisors. Building on his experience at Honeywell and as an analyst, Mallach led two Analyst Relations consultancies before joining Kea Company as research director. […]
Listen back to our Coffee Talk with seasoned Analyst Relations professional Michael Myers from KPMG, who talks over his route into Analyst Relations and his views on the Analyst Relations Industry.
Interested in joining the conversation? Join our LinkedIn group for in-house Analyst Relations professionals.
You can qualify as an analyst relations professional – without leaving your desk. Over the ten weeks, two of the most respected analyst relations leaders will share more than 20 years’ insight into analyst relations. Duncan Chapple and Dr Efrem Mallach will teach “Win Them Over” – the course on Mallach’s best-selling AR book of Read more about World-class analyst relations training is now available at your desk[…]