Asia’s relationships challenge trans-Atlantic brands
byCan brands survive in emerging markets? Today I’ve been hearing how Katerina Mavroidis, the Beijing-based global brand strategist, answers that question. For the last…
Dartmouth
Should AR strategy prioritise initial planning or developing rapport?
byThis weekend I’m re-reading Market-Driven Management by Frederick Webster, the core book in his MBA elective on business-to-business marketing which I took at Dartmouth….
A ‘Central Limit’ on bias when surveying analysts
byWhen surveying analysts, many AR managers are uncertain about how many analysts need to be surveyed for the results to be significant. Few AR…
ARmadgeddon and the Ostrich
byI’ve just been reading ARmadgeddon‘s thoughts about analysts and their sample sizes. It’s a useful example of some generic and specific weaknesses: both in…