Your pitch to analysts isn’t just about your solution
In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the…
Gartner and Forrester are not, repeat not, Tier 1
You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is…
AVS shows Gartner fumbles new coverage areas
We’re just concluding all the first round of strategy workshops where clients are using the Analyst Value Survey to refocus their analyst relations efforts…
10 analyst firms driving business growth in 2016
One of the key goals that users of analyst research have is finding ways to growth their businesses. The Growth Analyst Firm Awards for…
TechMarketView, Ovum & Kable in top 10 supply-side Analyst Firm Awards
Alongside the traditional top five firms, TechMarketView, Ovum and Kable are notable new entrants in the Supply-Side Analyst Firm Awards for 2016. As last year, the…
Gartner, HfS & Forrester again top demand-side Analyst Firm Awards
Users of analyst research in hundreds of demand-side organisations (those which buy ICT solutions, rather than those which supply them) have given their opinions…
Gartner, Forrester, HfS & IDC top 2016 Americas Analyst Firm Awards
This 2015 post has been superceded by the 2018 Americas Analyst Firm Award. Users of analyst insight in the Americas say that Gartner, Forrester…
Take Part In The Analyst Value Survey 2015-2016!
The 2015/2016 Analyst Value Survey is now open. Please share the address, www.analystvaluesurvey.com, and take the survey yourself. As the video below explains, the Analyst…
New Influence Quadrant Shows ‘Powerhouse’ Firms In Trouble
Most of the eight large “Powerhouse” providers of ICT solutions are losing share of voice in analysts’ research. That’s the finding, which we previewed last…
Can Legacy Analysts Survive? The Proof of the Pudding is in the Eating
Running up to the Analyst Relations Forum 2015 we will be publishing interesting points of views on our topics. We are kicking off by a…
Five Ways To Get a Better Deal From Gartner
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also expanding. We have observed some common tactics and…
IIAR’s Tragic Quadrant Spotlights Overrated Analysts
Analyst firms should pay serious attention to the Institute of Industry Analyst Relations‘ (IIAR) new Tragic Quadrant. The TQ spotlights some upstart firms that…