In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the adaptability if the executives to adjust to the market and conversation. The solution pitch is used to assess the ability of executives to adapt.
You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is likely the number two firm for enterprise end users, but that does not make them automatically Tier 1 for the purpose of creating a ranked and tiered analyst list.
We’re just concluding all the first round of strategy workshops where clients are using the Analyst Value Survey to refocus their analyst relations efforts for 2016, writes Duncan Chapple. There are some important implications, and especially for companies working in emerging coverage areas where Gartner’s hold seems to be less strong. If you are not familiar with the AVS, check out my short video or for a longer drill-down our recorded webinar.
Users of analyst research in hundreds of demand-side organisations (those which buy ICT solutions, rather than those which supply them) have given their opinions to the Analyst Value Survey and, as a result, we’re able to announce the ten firms that are delivering the most value to them. […]
The 2015/2016 Analyst Value Survey is now open. Please share the address, www.analystvaluesurvey.com, and take the survey yourself. As the video below explains, the Analyst Value Survey plays a unique role for the analyst industry. Each year over a thousand users of analyst research share their experiences about the analysts they are using, and how competitive analyst firms are advancing.
Most of the eight large “Powerhouse” providers of ICT solutions are losing share of voice in analysts’ research. That’s the finding, which we previewed last week, of the H1 2015 Influence Quadrant for Powerhouse firms. It’s shown below, and you can click here to read about the Influence Quadrant method. […]
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also expanding. We have observed some common tactics and experiences within its client base. However, the central pressures are not in dealing with Gartner: the severe difficulty for AR directors and other Gartner clients is now to communicate internally. […]
Analyst firms should pay serious attention to the Institute of Industry Analyst Relations‘ (IIAR) new Tragic Quadrant. The TQ spotlights some upstart firms that have successfully won much greater mindshare with many AR managers than their firms have in the market. Analyst firms can boost their position in future editions of the TQ through being easier to work with, through increasing their profile on social media, and by appearing more open to discussing with and learning from vendors. […]