Your pitch to analysts isn’t just about your solution

Posted on February 22, 2017 by Duncan Chapple

In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the adaptability if the executives to adjust to the market and conversation. The solution pitch is used to assess the ability of executives to adapt.

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Gartner and Forrester are not, repeat not, Tier 1

Posted on April 26, 2016 by Duncan Chapple

You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is likely the number two firm for enterprise end users, but that does not make them automatically Tier 1 for the purpose of creating a ranked and tiered analyst list.

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AVS shows Gartner fumbles new coverage areas

Posted on March 7, 2016 by Duncan Chapple

We’re just concluding all the first round of strategy workshops where clients are using the Analyst Value Survey to refocus their analyst relations efforts for 2016, writes Duncan Chapple. There are some important implications, and especially for companies working in emerging coverage areas where Gartner’s hold seems to be less strong. If you are not familiar with the AVS, check out my short video or for a longer drill-down our recorded webinar.
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10 analyst firms driving business growth in 2016

Posted on December 8, 2015 by Duncan Chapple

One of the key goals that users of analyst research have is finding ways to growth their businesses. The Growth Analyst Firm Awards for 2016 recognise the firms which are most valuable in terms of business growth. […]

TechMarketView, Ovum & Kable in top 10 supply-side Analyst Firm Awards

Posted on December 3, 2015 by Duncan Chapple

Alongside the traditional top five firms, TechMarketView, Ovum and Kable are notable new entrants in the Supply-Side Analyst Firm Awards for 2016. As last year, the five firms delivering the most value are Gartner, Forrester, HfS Research, IDC and NelsonHall.

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Gartner, HfS & Forrester again top demand-side Analyst Firm Awards

Posted on November 30, 2015 by Duncan Chapple

Users of analyst research in hundreds of demand-side organisations (those which buy ICT solutions, rather than those which supply them) have given their opinions to the Analyst Value Survey and, as a result, we’re able to announce the ten firms that are delivering the most value to them. […]

Gartner, Forrester, HfS & IDC top 2016 Americas Analyst Firm Awards

Posted on October 16, 2015September 20, 2018 by Duncan Chapple

This 2015 post has been superceded by the 2018 Americas Analyst Firm Award.

Users of analyst insight in the Americas say that Gartner, Forrester Research, HfS Research and IDC are the firms delivering the most value. […]

Take Part In The Analyst Value Survey 2015-2016!

Posted on August 6, 2015 by Duncan Chapple

The 2015/2016 Analyst Value Survey is now open. Please share the address, www.analystvaluesurvey.com, and take the survey yourself. As the video below explains, the Analyst Value Survey plays a unique role for the analyst industry. Each year over a thousand users of analyst research share their experiences about the analysts they are using, and how competitive analyst firms are advancing.
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New Influence Quadrant Shows ‘Powerhouse’ Firms In Trouble

Posted on July 27, 2015 by Duncan Chapple

Most of the eight large “Powerhouse” providers of ICT solutions are losing share of voice in analysts’ research. That’s the finding, which we previewed last week, of the H1 2015 Influence Quadrant for Powerhouse firms. It’s shown below, and you can click here to read about the Influence Quadrant method. […]

Can Legacy Analysts Survive? The Proof of the Pudding is in the Eating

Posted on July 17, 2015 by Duncan Chapple

Running up to the Analyst Relations Forum 2015 we will be publishing interesting points of views on our topics. We are kicking off by a classic post by our own Duncan Chapple to share his view on the question of “Can Legacy Analysts Survive?”.

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Five Ways To Get a Better Deal From Gartner

Posted on June 22, 2015 by Duncan Chapple

Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also expanding. We have observed some common tactics and experiences within its client base. However, the central pressures are not in dealing with Gartner: the severe difficulty for AR directors and other Gartner clients is now to communicate internally. […]

IIAR’s Tragic Quadrant Spotlights Overrated Analysts

Posted on June 18, 2015 by Duncan Chapple

Analyst firms should pay serious attention to the Institute of Industry Analyst Relations‘ (IIAR) new Tragic Quadrant. The TQ spotlights some upstart firms that have successfully won much greater mindshare with many AR managers than their firms have in the market. Analyst firms can boost their position in future editions of the TQ through being easier to work with, through increasing their profile on social media, and by appearing more open to discussing with and learning from vendors. […]