Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get

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Your pitch to analysts isn’t just about your solution

In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal

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Gartner and Forrester are not, repeat not, Tier 1

You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is likely the number two firm for

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AVS shows Gartner fumbles new coverage areas

We’re just concluding all the first round of strategy workshops where clients are using the Analyst Value Survey to refocus their analyst relations efforts for 2016, writes Duncan Chapple. There

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10 analyst firms driving business growth in 2016

One of the key goals that users of analyst research have is finding ways to growth their businesses. The Growth Analyst Firm Awards for 2016 recognise the firms which are

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TechMarketView, Ovum & Kable in top 10 supply-side Analyst Firm Awards

Alongside the traditional top five firms, TechMarketView, Ovum and Kable are notable new entrants in the Supply-Side Analyst Firm Awards for 2016. As last year, the five firms delivering the most value

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Gartner, HfS & Forrester again top demand-side Analyst Firm Awards

Users of analyst research in hundreds of demand-side organisations (those which buy ICT solutions, rather than those which supply them) have given their opinions to the Analyst Value Survey and,

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Gartner, Forrester, HfS & IDC top 2016 Americas Analyst Firm Awards

This 2015 post has been superceded by the 2018 Americas Analyst Firm Award. Users of analyst insight in the Americas say that Gartner, Forrester Research, HfS Research and IDC are

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