Your pitch to analysts isn’t just about your solution
In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the…
In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the…
You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is…
We’re just concluding all the first round of strategy workshops where clients are using the Analyst Value Survey to refocus their analyst relations efforts…
One of the key goals that users of analyst research have is finding ways to growth their businesses. The Growth Analyst Firm Awards for…
Alongside the traditional top five firms, TechMarketView, Ovum and Kable are notable new entrants in the Supply-Side Analyst Firm Awards for 2016. As last year, the…
Users of analyst research in hundreds of demand-side organisations (those which buy ICT solutions, rather than those which supply them) have given their opinions…
This 2015 post has been superceded by the 2018 Americas Analyst Firm Award. Users of analyst insight in the Americas say that Gartner, Forrester…
The 2015/2016 Analyst Value Survey is now open. Please share the address, www.analystvaluesurvey.com, and take the survey yourself. As the video below explains, the Analyst…
Most of the eight large “Powerhouse” providers of ICT solutions are losing share of voice in analysts’ research. That’s the finding, which we previewed last…
Running up to the Analyst Relations Forum 2015 we will be publishing interesting points of views on our topics. We are kicking off by a…
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also expanding. We have observed some common tactics and…
Analyst firms should pay serious attention to the Institute of Industry Analyst Relations‘ (IIAR) new Tragic Quadrant. The TQ spotlights some upstart firms that…