The 2015/2016 Analyst Value Survey is now open. Please share the address, www.analystvaluesurvey.com, and take the survey yourself. As the video below explains, the Analyst Value Survey plays a unique role for the analyst industry. Each year over a thousand users of analyst research share their experiences about the analysts they are using, and how competitive…
Most of the eight large “Powerhouse” providers of ICT solutions are losing share of voice in analysts’ research. That’s the finding, which we previewed last week, of the H1 2015 Influence Quadrant for Powerhouse firms. It’s shown below, and you can click here to read about the Influence Quadrant method.
Running up to the Analyst Relations Forum 2015 we will be publishing interesting points of views on our topics. We are kicking off by a classic post by our own Duncan Chapple to share his view on the question of “Can Legacy Analysts Survive?”.
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also expanding. We have observed some common tactics and experiences within its client base. However, the central pressures are not in dealing with Gartner: the severe difficulty for AR directors and other Gartner clients is now to communicate internally.
Analyst firms should pay serious attention to the Institute of Industry Analyst Relations‘ (IIAR) new Tragic Quadrant. The TQ spotlights some upstart firms that have successfully won much greater mindshare with many AR managers than their firms have in the market. Analyst firms can boost their position in future editions of the TQ through being…
The Analyst Sales Impact Matrix is one of the most-requested custom analyses produced by our Analyst Value Survey. Over the years, the AVS has gathered the opinions of thousands of users of analyst services about how they use analysts, and for what.
Deloitte, NetApp and HCL are three of the firms that have been most successful at winning more share of voice in analyst research. More isn’t always better, but firms looking to push into the long tail have something to learn from those firms.
Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner) gave me this exclusive interview on the analyst industry, and what made him move.