An analyst firm mentioned how respondent’s from a recent survey viewed the firm. They claimed they were highly regarded, independent, and that customers trusted their opinions. They sourced data from an annual Analyst Value Survey conducted by the University of Edinburgh. The Analyst Value Survey plays a unique role in the analyst industry. It is the only…
The Analyst Observatory’s Analyst Value Survey is the only recurrent survey of analysts firms’ users. The responses feed into a comprehensive, global database that can be filtered to show value created by analyst firms in specific markets, segments and regions. On 23rd November, I’ll present an overview of the findings to the survey participants. Analyst…
Looking at early data from the 2021Â Analyst Value Survey, last year’s changes in analyst use are deepening. I gave a run-through of the Q1 findings to a group of survey sponsors on April 7th. In that discussion, four things struck us the most. 1. Paid subscribers continue to fall as a percentage of all users….
Industry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified by recent SaaS IPOs like nCino, a $145m fintech valued today at $8bn on the NASDAQ. Many SaaS firms benefit from both high growth markets and the post-COVID world in which…
Why did Celent and Aite not cement their positions as hidden champions?
Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which other analyst firms influence financial institutions and fintech investors? How can marketing and communications professionals leverage the benefits of analysts? In this free, live webinar you can hear:– Hannah Hayes, fintech…
Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves. The fundamental shift is a long-term one: the growth of ‘freemium’ analyst firms means that most…
Now in its 19th year, the Analyst Value Survey is a unique resource for the tech and telecoms industry. The Analyst Observatory at the University of Edinburgh is conducting the survey, which spotlights the analyst and advisory firms with the most influence, and which deliver the most value for money. The responses also determine the…