Four expectations you need when interacting with Gartner
Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also…
Cornerstone
Hidden Champions? Part 2: Four ways niche analyst firms can win
Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.
Gartner’s symposium shows three new challenges for analyst relations managers
Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research,…
Confessions of an analyst relations consultant
Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In…
How AWS, HERE & Huawei overtook the megavendors
The KeaCircle and Analyst Firm Awards, which we’ll present at the Analyst Relations Value Forum on Thursday, will highlight the stunning dynamism of both…
Warning: Don’t use guesstimates of analyst firms’ revenue
The size and significance of different analyst firms’ share of revenue are among the longest-standing disagreements in analyst relations. Broad measures of the market,…
Analysts’ subscribers can get less value than non-subscribers
Users of analyst services are surprisingly canny. In many situations, where people over-rate what they have chosen in the past and undervalue other options….
Five ethics policies for analyst firms
Do vendors pay analysts to say what they want them to say? Not normally. Vendor support for the analyst community is substantial: many obtain…
AR Classics: Why Congress won’t regulate analysts
Given the current FIFA scandal, it’s interesting to note that it is a year since the most serious call yet for the regulation of…
AR Classics: Why corporations pay technology analysts $15 billion a year
Corporations pay technology analysts $15 billion a year for unbiased technology research. But many common analyst practices look suspiciously like conflicts of interest. By…
Four psychological strategies for analyst relations
Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing…
Credo 9: Seven reasons why committment drives AR success, but needs to increase
Our credo series seems topical this month. Analysts turn over in their research areas less frequently than analyst relations professionals, even if they change…