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Guest Author

Guest Author

AR Classics is a series of posts on Influencer Relations that aims to keep online important contributions to analyst relations. These are articles of lasting value by a range of authors, mostly published between 1995 and 2005.

On Analyst Relations

Guest post: How Ericsson and AWS raised the bar for Analyst Relations.

The Analyst Relations Forum, sponsored by CCgroup, is delighted to invite you to the 2022 SageCircle Awards celebrating analyst relations excellence on 29th September, 16:00-17:00 UK time….

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Analyst Value Survey

Scott King: Breaking Down the Analyst Value Survey

An analyst firm mentioned how respondent’s from a recent survey viewed the firm. They claimed they were highly regarded, independent, and that customers trusted…

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from LinkedIn
3. Engage & Influence, Guest Post

Beth Torrie on Analyst Briefing Basics

Analysts told us what they want, let’s follow their guidance. Analysts take briefings from vendors so they can understand from the vendor’s perspective how…

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Gartner Market Opportunity slide
AR Classics, Gartner Magic Quadrant, Guest Post

AR Classics: Gideon Gartner on Theory G and sales

Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…

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Amjad-Khan
AR Classics, Guest Post, On Research Firms

AR Classics: Amjad Khan on the new AR era

Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and…

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1. Identify & Evaluate

Torsten Sewing: Targeting the right analysts

Before you put your Analyst Relations program into practice, you will need to define your goal and start targeting your resources, both within the…

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3. Engage & Influence

Torsten Sewing: The case for AR has to be tactical

Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us.   The Institute for Industry…

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Cool Vendor unicorn
Guest Post

Gartner Cool Vendor 2018 release: Things are changing…

For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd…

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https://twitter.com/edelmansv/status/385145819185168384
AR Classics

AR Classics: Identifying and Measuring Impact and Influence

How can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts…

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How reliable is analyst research?
Develop AR

Why CIOs Rely on IT Industry Analysts

CIO and Darwin Magazines conducted a survey to gage CIOs’ use of IT analyst firms’ services to make IT purchase decisions. More than half…

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Gartner Market Opportunity slide
AR Classics, Cornerstone, Develop AR

AR Classics: Why corporations pay technology analysts $15 billion a year

Corporations pay technology analysts $15 billion a year for unbiased technology research. But many common analyst practices look suspiciously like conflicts of interest. By…

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flickr.com/photos/epsos/8474532085
Develop AR

Darwin’s Buyers’ Guide: Get the most from analyst services

Get the most from the analyst services you buy by following these tips Discover the specialty. | Most of the analyst companies have a…

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Copyright Duncan Chapple, MPRCA 2003-2021.
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