Beth Torrie on Analyst Briefing Basics
Analysts told us what they want, let’s follow their guidance. Analysts take briefings from vendors so they can understand from the vendor’s perspective how…
AR Classics: Gideon Gartner on Theory G and sales
Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…
AR Classics: Amjad Khan on the new AR era
Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and…
Torsten Sewing: Targeting the right analysts
Before you put your Analyst Relations program into practice, you will need to define your goal and start targeting your resources, both within the…
Torsten Sewing: The case for AR has to be tactical
Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us. The Institute for Industry…
Gartner Cool Vendor 2018 release: Things are changing…
For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd…
AR Classics: Identifying and Measuring Impact and Influence
How can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts…
Why CIOs Rely on IT Industry Analysts
CIO and Darwin Magazines conducted a survey to gage CIOs’ use of IT analyst firms’ services to make IT purchase decisions. More than half…
AR Classics: Why corporations pay technology analysts $15 billion a year
Corporations pay technology analysts $15 billion a year for unbiased technology research. But many common analyst practices look suspiciously like conflicts of interest. By…
Darwin’s Buyers’ Guide: Get the most from analyst services
Get the most from the analyst services you buy by following these tips Discover the specialty. | Most of the analyst companies have a…
AR Classics: Ed Gyurko on How to Impress Industry Analysts (2001)
When Ed Gyurko first approached industry analysts as a marketer for the technology company he then worked for, he did it all wrong. He…
AR Classics: Melissa Ruby’s analyst relations myths
Seattle’s Melissa Ruby wrote this for the Washington Institute of Technology magazine almost ten years ago. Then analyst relations manager for Intermec, the Honeywell business, Mel’s…