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Guest Author

Guest Author

AR Classics is a series of posts on Influencer Relations that aims to keep online important contributions to analyst relations. These are articles of lasting value by a range of authors, mostly published between 1995 and 2005.

Gartner Market Opportunity slide
AR Classics, Gartner Magic Quadrant, Guest Post

AR Classics: Gideon Gartner on Theory G and sales

Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…

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Amjad-Khan
AR Classics, Guest Post, On Research Firms

AR Classics: Amjad Khan on the new AR era

Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and…

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1. Identify & Evaluate

Torsten Sewing: Targeting the right analysts

Before you put your Analyst Relations program into practice, you will need to define your goal and start targeting your resources, both within the…

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3. Engage & Influence

Torsten Sewing: The case for AR has to be tactical

Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us.   The Institute for Industry…

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Cool Vendor unicorn
Guest Post

Gartner Cool Vendor 2018 release: Things are changing…

For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd…

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https://twitter.com/edelmansv/status/385145819185168384
AR Classics

AR Classics: Identifying and Measuring Impact and Influence

How can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts…

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How reliable is analyst research?
Develop AR

Why CIOs Rely on IT Industry Analysts

CIO and Darwin Magazines conducted a survey to gage CIOs’ use of IT analyst firms’ services to make IT purchase decisions. More than half…

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Gartner Market Opportunity slide
AR Classics, Cornerstone, Develop AR

AR Classics: Why corporations pay technology analysts $15 billion a year

Corporations pay technology analysts $15 billion a year for unbiased technology research. But many common analyst practices look suspiciously like conflicts of interest. By…

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flickr.com/photos/epsos/8474532085
Develop AR

Darwin’s Buyers’ Guide: Get the most from analyst services

Get the most from the analyst services you buy by following these tips Discover the specialty. | Most of the analyst companies have a…

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AR Classics, Develop AR

AR Classics: Ed Gyurko on How to Impress Industry Analysts (2001)

When Ed Gyurko first approached industry analysts as a marketer for the technology company he then worked for, he did it all wrong. He…

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AR Classics, Develop AR

AR Classics: Melissa Ruby’s analyst relations myths

Seattle’s Melissa Ruby wrote this for the Washington Institute of Technology magazine almost ten years ago. Then analyst relations manager for Intermec, the Honeywell business, Mel’s…

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Photo:markhillary https://creativecommons.org/licenses/by/2.0/
3. Engage & Influence, AR Classics, Develop AR

AR Classics: Paul Allen on EMEA analysts’ perspective

In Q1 and Q2 2005, Paul Allen conducted research with 50 EMEA analysts across the leading analyst houses into exactly what they thought of both…

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