Locked Out of the Magic Quadrant? How to Move the Customer Interest Indicator in Your Favour

In April 2021, Gartner permanently cancelled the requirement for vendor-supplied customer references in its Magic Quadrant and Critical Capabilities research. That decision started a series of changes that fundamentally altered

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A Complete Guide to 2025’s Analyst Firms – New SageCircle Research

An interesting chart from SageCircle shows how users of major analyst and advisory firms perceive their independence, market impact, and specialization. The report clusters the analyst firms into ten categories.

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AR Classics: The Analyst Industry’s Price Paradox

In 2009, as the global financial crisis reshaped business priorities, Marius Jost sat down with Duncan Chapple to discuss major shifts in the IT research industry. Their podcast captured three

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Forrester’s new Wave: Simplification or Limitation?

As a part of the analyst relations industry for many years, I’ve seen numerous changes in how research firms present their findings. Forrester ‘s recent update to its Wave methodology,

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Understanding the significant role of industry analysts in the cybersecurity technology buying process

Independent market research conducted by CCGroup and Coleman Parkes shows that industry analyst reports are the only information source used by most B2B buyers when selecting a security solution provider. It’s

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2024’s new opportunities for analyst relations success: February’s LinkedIn newsletter

2024 has started with a bump for Gartner and Forrester, whose investors are anxious, and for many others. I just said farewell to CCGroup and now look for new clients

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Webinar: Carter & Duncan on TechTarget merger with Informa Tech

A glance at Informa’s most recent annual report reveals why it’s mistaken to frame its acquisition of TechTarget as an “offloading” of Informa Tech, as the IIAR did in its

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Analysts and the vortex of tech M&A

Chapple:  Tim Miller, thank you so much for joining us today. So Tim, in your more than 14 years working at 451, you’ve continued the work of tracking the M&A

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