The resignation of Gartner’s research chief, Peter Sondergaard, under the cloud of ethics complaints, is an opportunity for Gartner clients to assess any ethical or competition issues in their relationships with analyst firms. In particular, organisations which do business with clients in the European Union need to assess two risks: actions which could appear to Read more about Sondergaard quits: Gartner clients’ difficult discussion on competition & ethics[…]
Managers in large enterprises, and especially those involved in evaluating and deciding about technology choices, use more analyst firms with each year. Our AVS has shown that the different layers of the analyst community, what we call the four quartiles, are used with different frequency by different users. The Analyst Value Survey asks them which Read more about Four quartiles show enterprises’ growing use of freemium analysts[…]
Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester confirmed the purchase of two technology providers, Glimpzlt and FeedbackNow. Together, the purchases enhance Forrester’s ability to provide operational solutions that will be part of the customer experience suite that it Read more about Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution[…]
Success breeds success: When I talk to technology vendors about starting an analyst relations program I get all kinds of reactions. One way or another most vendors have had first or second hand experiences with analysts. Either they’ve seen competitors promoting the latest research publication which featured them in a favorable way or they have Read more about Engaging in Analyst Relations is sending a message: Five common traits confident vendors are displaying[…]
In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and focussing on sub-segments or geographies (HfS Research, Crisp Research, Greyhound Research etc). We’ve seen M&A activities indicating a trend towards bigger firms and more comprehensive research coverage (CXP/BARC/PAC, ISG/Alsbridge/Experton, Informa/Ovum). And Read more about Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?[…]
Recently, there has been a lot of debate on “Bimodal IT” as two of the leading industry analyst firms have proposed diametrically opposite views. Bimodal IT is the practice of managing two separate, coherent modes of IT delivery; one focused on stability and the other on agility.
You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is likely the number two firm for enterprise end users, but that does not make them automatically Tier 1 for the purpose of creating a ranked and tiered analyst list.