AR Classics: The Analyst Industry’s Price Paradox

In 2009, as the global financial crisis reshaped business priorities, Marius Jost sat down with Duncan Chapple to discuss major shifts in the IT research industry. Their podcast captured three

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Forrester’s new Wave: Simplification or Limitation?

As a part of the analyst relations industry for many years, I’ve seen numerous changes in how research firms present their findings. Forrester ‘s recent update to its Wave methodology,

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Understanding the significant role of industry analysts in the cybersecurity technology buying process

Independent market research conducted by CCGroup and Coleman Parkes shows that industry analyst reports are the only information source used by most B2B buyers when selecting a security solution provider. It’s

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2024’s new opportunities for analyst relations success: February’s LinkedIn newsletter

2024 has started with a bump for Gartner and Forrester, whose investors are anxious, and for many others. I just said farewell to CCGroup and now look for new clients

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Webinar: Carter & Duncan on TechTarget merger with Informa Tech

A glance at Informa’s most recent annual report reveals why it’s mistaken to frame its acquisition of TechTarget as an “offloading” of Informa Tech, as the IIAR did in its

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Analysts and the vortex of tech M&A

Chapple:  Tim Miller, thank you so much for joining us today. So Tim, in your more than 14 years working at 451, you’ve continued the work of tracking the M&A

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How do great analysts spot relevant firms? Join our webinar!

Industry analysts are devoted to researching, and the volume of inquiries and briefings from established market players means many of them are booked up months in advance. Richard Stiennon’s new

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Hidden Champions? Part 2: Four ways niche analyst firms can win

Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.

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