Three Common Mistakes: the Magic Quadrant and Tech Vendors (part two)
For a variety of reasons, communications and IT vendor Analyst Relations and executives make a number of mistakes concerning the Gartner Magic Quadrant (MQ)…
On Research Firms
Magic Quadrant: Don’t Obsess, Don’t Ignore (part one)
Even with a host of blogs and other forms of social media, Gartner’s Magic Quadrant remains the IT market’s most highly visible piece of commentary….
Frustrated Customers Produce Opportunities for Upstart Analyst Firms
“Everything that has been disseminated for free this past year has been excellent. Gartner and Forrester material is either dated, too high level, not…
How Analysts influence the Buyer Decision Process
Symantec’s EMEA comms leader Caroline Dennington and recent Gartner alum Samyr Jriri gave an impressive presentation at the Analyst Relations Forum 2014 about analysts’ impact on…
How industry analysts can come to briefings better prepared
In private conversations, Influencer Relations professionals often critique the analysts’ level of preparedness for a briefing. However, the ?IR pros are unwilling to actually say…
How cool is it to be a Gartner Cool Vendor
What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They where all named a Cool Vendor by Gartner in the past…
Verdantix: the only climate change business research firm in your or any other town
We met with David Metcalfe, one of the founders and a Director at Verdantix this week. David will be familiar to you from his…