This first episode of Kea Company’s Influencer Insights Podcast covers a number of interesting developments in the IT research industry including a number of prominent Forrester analysts leaving and an interesting move at Germany-based
Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales opportunity while denying other vendors even
Forrester Research’s management sounded confident when they announced the firm’s quarterly results this week, but shareholders are not.
There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they are in the “Leaders” block, vendors
One of the most interesting discoveries of the Analyst Value Survey was that some demand-side firms have a very different idea from supply-side firms about which analyst firms are driving
Marketing is by far the most complex organization within a business. The same individuals tasked with building brand standards and designing websites are also architects of intricate demand generation programs
It is quite easy to talk about the qualitative aspects of analyst relations, but when it comes down to the numbers, things tend to get more confusing. Measuring has become
Repositioning your ‘dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a plan, Analyst Relations execution and avoiding
