Forrester’s New Wave speeds up new category creation

Forrester’s New Wave has so quickly become part of the analyst relations furniture: it’s easy to understand what a difference it makes. The New Wave is best thought of as

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Not-so-Magic Quadrant: Gartner analysts’ experience falls; vendors’ data collection burden grows

If you only read one post by Simon Levin this year, this is it (Is Gartner research quality under threat?). Simon puts the current dip in the collective experience of MQ authors

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MWD closes: can independent analysts stay relevant?

MWD Advisors’ analysts joined IDC last month, putting on ice one of the most respected independent analyst organisations. Neil Ward-Dutton and Craig Wentworth were two of my most impressive colleagues

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Sondergaard quits: Gartner clients’ difficult discussion on competition & ethics

The resignation of Gartner’s research chief, Peter Sondergaard, under the cloud of ethics complaints, is an opportunity for Gartner clients to assess any ethical or competition issues in their relationships

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Four quartiles show enterprises’ growing use of freemium analysts

Managers in large enterprises, and especially those involved in evaluating and deciding about technology choices, use more analyst firms with each year. Our AVS has shown that the different layers

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Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution

Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester confirmed the purchase of two technology

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Success breeds success: When I talk to technology vendors about starting an analyst relations program I get all kinds of reactions. One way or another most vendors have had first

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Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?

In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and focussing on sub-segments or geographies (HfS

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