Podcast: The New Industry Analysts, Who Are They? (Part One)
Over the last couple of years we have been witness to the rise (and fall) of new research initiatives. What defines them, and what…
On Research Firms
How The Altimeter Group Soared To The Social Stratosphere (And How It Landed Well)
This post was written by Giovanni Rodriguez, a regular contributor at Forbes. The post was originally posted on Forbes. We are grateful to Giovanni for giving us permission…
Can Legacy Analysts Survive? The Proof of the Pudding is in the Eating
Running up to the Analyst Relations Forum 2015 we will be publishing interesting points of views on our topics. We are kicking off by a…
IIAR’s Tragic Quadrant Spotlights Overrated Analysts
Analyst firms should pay serious attention to the Institute of Industry Analyst Relations‘ (IIAR) new Tragic Quadrant. The TQ spotlights some upstart firms that…
3 things Analyst Relations Managers need to know about Gartner in Africa
Are you an Analyst Relations (AR) manager with a regional remit that includes Africa? Remain unconvinced of Gartner’s influence at a regional level and unclear…
Podcast: The Demise of Gigaom and Lessons To Be Learned For Freemium
Not to long ago the IT research industry was shocked by the sudden demise of one of the best known technology blogs and research firms, Gigaom and Gigaom…
Influencer Insights Podcast April News
For this Influencer Insights Podcast by Kea Company we cover a number of interesting developments in the IT research industry such as analyst movement and the…
The Top Four Reasons Modern Marketers Can’t Live Without IT Research
After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT…
Exclusive InfluencerRelations.com interview with Tom Reuner
Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner)…
Influencer Insights Podcast: How Luxoft leverages AR as a force multiplier for their success
For this Influencer Insights Podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified their…
Influencer Insights Podcast March News
In this second episode of Kea Company’s Influencer Insights Podcast we cover a number of interesting developments in the IT research industry such as the…
What Gigaom’s Closure Means for the Digital Clarity/Constellation Alliance
The closure of Gigaom on the same day as the surprise announcement of an alliance between two high-growth analyst firms shows the high stakes…