Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution

Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester confirmed the purchase of two technology

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Success breeds success: When I talk to technology vendors about starting an analyst relations program I get all kinds of reactions. One way or another most vendors have had first

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Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?

In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and focussing on sub-segments or geographies (HfS

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Recently, there has been a lot of debate on “Bimodal IT” as two of the leading industry analyst firms have proposed diametrically opposite views. Bimodal IT is the practice of

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Gartner and Forrester are not, repeat not, Tier 1

You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is likely the number two firm for

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A Podcast with Dr. Carlo Velten of Crisp Research

A former Ski instructor turned analyst? Dr. Carlo Velten (LinkedIn – XING), a founder of Crisp Research, joined us to speak about Crisp, their freemium model and Carlo’s views on the state

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A Podcast with Ray Mota of ACG Research

A former pro baseball coach turned analyst? Ray Mota of ACG Research joined us to talk about the strengths of ACG, how it came to be and Ray’s views on the IT Research Industry

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10 analyst firms driving business growth in 2016

One of the key goals that users of analyst research have is finding ways to growth their businesses. The Growth Analyst Firm Awards for 2016 recognise the firms which are

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