Pitches Fail Because of Misunderstanding and Distrust
Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own…
On Research Firms
How to deal with industry analysts for startups
View back the recording of Michael Coté’s talk early 2014 on dealing with analysts, narrowed down to startups.
The New Industry Analysts, Again
(I feel like I should apologize, one for the length, and also because there’s some vital points missing below that I can’t see in…
Influencer Insights Podcast February News
This first episode of Kea Company’s Influencer Insights Podcast covers a number of interesting developments in the IT research industry including a number of prominent Forrester…
Equipping Sales for the MQ Effect: the Magic Quadrant and Tech Vendors (Part Seven)
Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales…
Forrester Loses $90m and Josh Bernoff
Forrester Research’s management sounded confident when they announced the firm’s quarterly results this week, but shareholders are not.
The Danger is Complacency: the Magic Quadrant and Tech Vendors (Part Six)
There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they…
The Top Ten Analyst Firms For Business Growth
One of the most interesting discoveries of the Analyst Value Survey was that some demand-side firms have a very different idea from supply-side firms…
Create a New Market Category by Courting Analysts Your Customers Respect
Marketing is by far the most complex organization within a business. The same individuals tasked with building brand standards and designing websites are also…
Crunching the Numbers – Behind the Scenes of an Analyst Briefing Campaign
It is quite easy to talk about the qualitative aspects of analyst relations, but when it comes down to the numbers, things tend to…
Moving The Dot: The Magic Quadrant and Tech Vendors (Part Five)
Repositioning your ‘dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a…
Announcing The Ten Top Telecoms Analyst Firms
Over 200 telecoms and networking professionals told the Analyst Value Survey that Gartner, IDC and Forrester were the three most valuable analyst firms. That’s…