Influencer Insights Podcast March News
In this second episode of Kea Company’s Influencer Insights Podcast we cover a number of interesting developments in the IT research industry such as the…
In this second episode of Kea Company’s Influencer Insights Podcast we cover a number of interesting developments in the IT research industry such as the…
The closure of Gigaom on the same day as the surprise announcement of an alliance between two high-growth analyst firms shows the high stakes…
Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own…
View back the recording of Michael Coté’s talk early 2014 on dealing with analysts, narrowed down to startups.
(I feel like I should apologize, one for the length, and also because there’s some vital points missing below that I can’t see in…
This first episode of Kea Company’s Influencer Insights Podcast covers a number of interesting developments in the IT research industry including a number of prominent Forrester…
Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales…
Forrester Research’s management sounded confident when they announced the firm’s quarterly results this week, but shareholders are not.
There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they…
One of the most interesting discoveries of the Analyst Value Survey was that some demand-side firms have a very different idea from supply-side firms…
Marketing is by far the most complex organization within a business. The same individuals tasked with building brand standards and designing websites are also…
It is quite easy to talk about the qualitative aspects of analyst relations, but when it comes down to the numbers, things tend to…