Developing valuable relationships by understanding analysts attitudes and needs
techUK, the industry association whose ‘Analyst Launchpad’ seminars educate British tech business on analyst relations, has announced a University of Edinburgh certificate in analyst relations.
Regulations, authoritative professional norms and dominant culture set complex expectations for all institutions. In the opening session of a workshop for academics and PhD candidates at the University of Edinburgh Business School, professor John Amis pointed out the way that companies also play a role producing norms, and selecting the social actors, that embed the Read more about Turning technical legitimacy into market action[…]
For the first time, Kea Company is making reports from our Leaders Service generally available. The first discusses what research users can learn from analysts’ use of competitors’ analysis Although our Analyst Value Survey reports and Firm Awards exclude many analysts’ responses, this supplementary analysis suggests that many analysts are regular uses of research produced by Read more about What research users can learn from analysts’ use of competitors’ analysis[…]
Josh Bernoff will speak at a dinner organized for analysts and Analyst Relations professionals in Boston, at 7.30pm on Wednesday 15th. The event is timed for analyst relations managers attending the ARInsights forum. Colleagues from several analyst firms will also attend, including 451 Research, Amalgam Insights and Deep Analysis, as will friends from Spotlight AR. Read more about How to Think Like an Analyst: Boston dinner with Josh Bernoff on November 15[…]
Industry analysts could help their users to make better choices if they had diverse research lenses, for example looking more deeply into fundamental research, vertical markets, new business models, hidden champions, new categories and local markets. Non only do many analyst firms have convergent information collection methods, but they also have similar ways of analyzing and Read more about Vendors wanted analysts’ attention: You won’t believe what they did at the airport![…]
What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They were all designated a Cool Vendor by Gartner. So, what happened to the Cool Vendors? We identified over 1250 tech companies that were nominated as a Cool Vendor by Gartner. We surveyed some of them to evaluate both the impact the designation Read more about Gartner’s Cool Vendors says winning boosts sales[…]
Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm, produce one of the best podcast series in any market. This month they have one of the most useful podcasts on analyst relations, online at SoundCloud. It steps through many of the key points for people starting off in analyst relations: what analysts do, how Read more about Podcast: What Startups Should Know about Analyst Relations[…]
We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do Read more about Why KCG’s analyst relations awards beat the IIAR’s[…]
Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that Read more about Netscout continues unwise Gartner suit[…]
The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much Read more about Do the IIAR awards simply reward large firms?[…]
It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users Read more about Unmaking fruit salad: 6 ways to help analysts segment markets[…]
The PAC Horizons event (see here) discussed the way that many organisations that have not been innovative in the past are suddenly accelerating. The Kea people there (myself, Viktoria and Sven) enjoyed it, and not the least because our Analyst Value Survey was mentioned in the opening session. The connected car, for example, not only changes Read more about PAC shows how solutions and IP accelerate transformation[…]