Developing valuable relationships by understanding analysts attitudes and needs
We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do…
Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that…
The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much…
It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users…
The PAC Horizons event (see here) discussed the way that many organisations that have not been innovative in the past are suddenly accelerating. The Kea people there (myself, Viktoria and Sven) enjoyed it, and not the least because our Analyst Value Survey was mentioned in the opening session. The connected car, for example, not only changes…
A powerful group of around 50 professionals packed into the swish City headquarters of UKtech, the industry association, to discuss the current situation and prospects for technology. Following several very good years, explained Christoph Châlons, UK growth has significantly slowed in sync with the GDP growth rate. The UK remains by far the biggest markets:…
The recent storm after Oracle and other vendors were dropped from a Gartner Magic Quadrant (MQ) is one example of the pressures on the market created by market categories. It’s certainly not an easy conversation when major vendors get dropped from categories. The process is political, both inside the analyst firms and externally when vendors…
For each 1 percent more candid firms are with industry analysts, those analysts become 0.93% more likely to recommend them: almost a one-to-one ratio. That is the most striking finding in Kea Company’s Analyst Attitude Survey, which 150 analysts responded to in December 2015 and January 2016. However, the survey also shows that even firms…