Developing valuable relationships by understanding analysts attitudes and needs
Mentoring has many aspects: skill development, personal growth and career advancement are all addresses. Some senior industry analysts have coaches, most often paid professionals who help them to work through specific questions identified by the coached. Often tools and formal processes are used. But there’s scope for non-paid, voluntary, relationships that allow them to share…
Julie Desbenoit and I have identified five key differences about analyst relations in France. Julie’s been helping my colleagues Oscar, Emma and Elisa, who are working on a new Kea Company service to help analyst relations managers. Julie and I have been speaking with AR professionals in France and these are the findings we both…
Julie Desbenoit and I are hosting a webinar on Tuesday 2 February to discuss the specificities of analyst relations in France. Julie is a French marketing communications professional with unusually broad experience spanning information technology, biotechnology and plastics technology, and is speaking to analyst relations managers in France about the challenges they face. We can…
A key criterion of the IIAR’s Tragic Quadrant (TQ) is that AR people should prioritise analysts, and analyst firms, who are easy to do business with. It’s obvious that we prefer easy to difficult. However, the value of analysts is relatively independent of how easy or hard they are to work with. Putting easy analysts first…
Shares in Apple rose $90bn in 24 hours when the firm took the unusual step of sharing more information than normal over the firm’s revenue in China. There is an important lesson in that event for reputation managers, in both investor relations and in analyst relations. Markets reward openness The stock hit $111.05 on the…
I thought it was the best analyst briefing ever, but was it the worst? I’m not so sure after speaking with Marian Gatzweiler. Gatzweiler is an award-winning research fellow at the University of Oxford, and a tutor at the University of Edinburgh, specialising in the emergent nature of evaluation criteria. I shared with him a…
Chinese businesses and consumers have on their hands similar channels of communication as we do. However, did you know they are often used in slightly different ways? Grace Zhao runs China Unbound, the London China Business Accelerator. In anticipation of their new Chinese Business Culture course, here are some of the subtle but important differences:…
On our free webinar on June 25th, KPMG and Shell alumna Rosemary Cooper-Clark will explain a method to review the key elements that drive business performance and business success. It’s a great way to see how analysts and consultants view businesses. If you’re involved in presenting your business to others, or if you need to…