Writing on the Influencer Relations website, a veteran software CEO has appealed for industry analysts to clean up conflicts of interest, and for customers to not buy from firms who do
Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own rope. That’s the sad story emerging
Eight analysts and AR professionals made some great suggestions in the wake of my post on Seven mistakes that will kill your pitch to analysts. I though I’d share their ideas here. Lisa K Stapleton: I
As part of our Influencer Pitch Process research, 44 people at analyst pitches (on either side of the table) told us about times when the meetings went badly wrong. Seven mistakes
Readership of this site doubled in 2013, largely because of the Analyst Value Survey (AVS). Since renaming the site as Influencer Relations at the start of 2014, readership has grown by
When Ed Gyurko first approached industry analysts as a marketer for the technology company he then worked for, he did it all wrong. He says, “I mistakenly thought that that
Forrester alumna Karin Nauth Shelley, who recently joined me here at Kea Company, has written this excellent review of The Trusted Advisor. I met the book a dozen years ago, in
The second-most important pitch for start-ups, after the investor pitch, is the analyst briefing. These are the formal oral presentations that are more or less mandatory for any new solution
