AR Classics: Netscout unwisely sues Gartner for “Pay for Play”

Yesterday a Boston Globe website reported Netscout’s case against Gartner, making public the allegations that Gartner’s research harmed Netscout’s reputation in retribution for Netscout’s refusal to increase its investment in Gartner services. While

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Business computing is now just business, and vice versa

Fifteen years ago I graduated with a masters from City University‘s department of business computing, for whom I’d worked as a knowledge transfer specialist. City has flourished, and now stands

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Now online: Coffee Talk with Efrem Mallach

I was delighted to host a Coffee Talk with Win Them Over author Efrem Mallach PhD recently. In the recording, Professor Mallach explains his path into analyst relations. While working as

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Video: Robin Schaffer on her career path in AR – and the AR Forum

Over on the Kea Company channel on YouTube there’s a recording of this great Coffee Talk session with Robin Schaffer. Robin’s a remarkable leader of the analyst relations community in

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Guest post: Hypatia’s tough love for AR pros

As we mentioned earlier this month, Leslie Ament has some blunt comments about what AR people need to know, both about analysts in general and about Hypatia Research Group specifically. Many

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Register now for Thursday webinar with Andrew Reed & Robin Schaffer on Sales Enablement

Following our previous webinar which offered an excellent introduction into the what and why of Sales Enablement, we had a call with Robin Schaffer, Analyst Relations professional at NICE Systems,

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Coffee talk on Wednesday with KPMG’s Michael Myers

Join us on Wednesday 7th for an informal talk with KPMG’s Michael Myers on his career path so far, his current role and the Analyst Relations industry as a whole!

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Hypatia on analyst relations and PR people

Our friends at Hypatia Research Group, one of the sponsors of last year’s Analyst Relations Forum (alongside firms like HfS Research and Greyhound), have shared some thoughts about how to

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