Now online: Coffee Talk with Efrem Mallach

I was delighted to host a Coffee Talk with Win Them Over author Efrem Mallach PhD recently. In the recording, Professor Mallach explains his path into analyst relations. While working as an academic, he had some consulting arrangements helping technology buyers to select new technologies. This led him into helping a vendor, and then many vendors, leading him full-time into the consultant-relations and analyst-relations consulting world.
Efrem quickly found himself co-founding the first analyst relations consulting firm, Kensington Group.
In the Coffee Talk, Efrem talks through the huge changes in the landscape which flow through almost all major industries, but also focusses on the real sea change arising from the growth of social media.
To listen to the whole talk, and Efrem’s guidance on how strategies have to change the way we do AR, and the way we value AR, please visit YouTube.