AR Classics: The ups and downs of using consultants to select vendors (1990)

It’s Not That Simple, writes Efrem Mallach. Since World War II, the growth of management consulting has literally skyrocketed. At the beginning of this decade management consulting was a $32

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Save $710 on “Maximizing The Value of Analyst Relations”

Originally $748, $38 is the new price for ‘Maximizing The Value of Analyst Relations‘, one of the most insightful books I’ve ever reviewed about AR. It’s now available as a

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AR Classics: Don’t panic if a competitor hires your Gartner analyst

After Gartner’s French Caldwell retired he joined MetricStream, one of the GRC vendors he followed for Gartner. Folk are often surprised when top analysts move over to the supplier side.

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AR Classics: Melissa Ruby’s analyst relations myths

Seattle’s Melissa Ruby wrote this for the Washington Institute of Technology magazine almost ten years ago. Then analyst relations manager for Intermec, the Honeywell business, Mel’s prior background at Edelman brought a

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Eva Hörtrich on the changes in analyst relations

Eva Hörtrich (@eva_hoertrich) is somebody whom we long wanted to bring into our Coffee Talk series: somebody with long experience and one of the Analyst Relations managers who is in the most interesting position

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AR Classics: Paul Allen on EMEA analysts’ perspective

In Q1 and Q2 2005, Paul Allen conducted research with 50 EMEA analysts across the leading analyst houses into exactly what they thought of both technology vendors and PR/AR agencies. Back

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AR Classics: Vicky Griffith’s ten tips to increase sales

Vicky Griffith, who succeeded me as director of analyst relations at Brodeur in 2002, shared these ten tips to increase sales on the Pleon website in 2005, when she was still

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AR gets firms in the room, but it’s the spokespeople who convince

Yesterday I spent a couple of hours with Rick Nash discussing AR and Analyst Relationship Maturity. Rick is a Kansas City-based AR leader. Like many, he uses a relationship ladder

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