Eva Hörtrich (@eva_hoertrich) is somebody whom we long wanted to bring into our Coffee Talk series: somebody with long experience and one of the Analyst Relations managers who is in the most interesting position because she’s in a global brand and working part-time in a role that stretches all the way through the the analyst relations process from building relationships to managing interactions and events to using feedback to try to evaluate and influence company strategy and managing major analyst and evaluation processes. So, that makes Eva someone with a very broad knowledge across the analyst relations process.

In the discussion, Eva reviews her route into AR, how her business started doing AR more consistently, and some of the false ideas that she and her colleagues had to deal with along the way. She also discussed how things have changed, both for as her family grew, and for AR as the analyst relations community started to organise, and as social media grow in importance.