Leveraging synergies with analyst relations
byB2B marketers had a challenging FY23, and FY24 looks challenging. Marketing communications budgets have been under pressure, and analyst relations budgets are increasingly diverted…
5. Leverage Reputation
Why B2B Marketing & Sales Should Care About Analyst Relations
byB2B marketing leaders often have an ambivalent relationship with analyst relations. In some organisations, AR is a team sport: AR is a partnership with…
Webinar: Owned AR outputs can accelerate sales
byCybersecurity AR specialist Pedro Domingues and I took an hour to chat about what we’ve learnt, from our AR clients and from our CCgroup’s…
Use Analyst Relations to Accelerate Sales
byMy June webinar will outline how Analyst Relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. Sadly,…
Webinar: Use Measurement to Drive Analyst Relations Objectives
byMeasurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain…
Four factors will transform 40% of analyst relations teams
byNovember’s AR Forum discussed Gartner’s prediction that 40% of analyst relations teams will transform their role so much that they will drop the AR label. My…
Is global marketing harder for B2B firms?
byBusiness to business companies are often frustrated by the way that global marketing approaches are often founded on business to consumer assumptions. However, there’s…
How Analysts See Blockchain Technology Molding the Shape of FinTech
byFintech industry analysts say the blockchain technology market is expected to rise from $1.2 billion to over $57.5 billion in the space of 2018 to 2025,…