The world of technology buying is constantly evolving, and the recent COVID-19 pandemic has accelerated the changes. This has led to more complexity and unpredictability in markets, making it challenging
B2B marketers had a challenging FY23, and FY24 looks challenging. Marketing communications budgets have been under pressure, and analyst relations budgets are increasingly diverted into spending with analyst firms. As
B2B marketing leaders often have an ambivalent relationship with analyst relations. In some organisations, AR is a team sport: AR is a partnership with the business to meet business goals,
Cybersecurity AR specialist Pedro Domingues and I took an hour to chat about what we’ve learnt, from our AR clients and from our CCgroup’s marketing services practice about what AR
My June webinar will outline how Analyst Relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. Sadly, analyst relations programs are typically disconnected
Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain dominant in the evaluation of analyst
November’s AR Forum discussed Gartner’s prediction that 40% of analyst relations teams will transform their role so much that they will drop the AR label. My take-aways from the discussion were: Leading-edge
Business to business companies are often frustrated by the way that global marketing approaches are often founded on business to consumer assumptions. However, there’s a lot that B2B firms need
