Llorente y Cuenca’s Jorge Cachinero on reputational freefall
Jorge Cachinero, group senior director at one of Europe’s leading communications consultancies, made some interesting comments today during an Instituto de Empresa talk. Alongside a…
5. Leverage Reputation
Sales enablement: David Taylor on why AR and influencer professionals need to speed up sales
Companies in many markets are able to accelerate their sales pipeline and improve their sales conversion rates by ensuring that influencer relations professionals are…
Webinar playback: David Taylor and Duncan Chapple discuss sales enablement
In a recent webinar on sales enablement David Taylor, Cisco’s former head of analyst relations and marketing intelligence in EMEA, talks over the realities…
NelsonHall’s John Willmott on how analyst firms should respond to users’ changing needs
NelsonHall’s built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October…
Informa eats Ovum for breakfast: Scrambled eggs, poached or egg rolls?
It’s just been announced that 12 year Informa veteran Steve Holtham is replacing Ovum managing director Brett Azuma “with immediate effect”. The press release…
Where’s your firm on the Sales Enablement Radar?
Working together, business developers and communications professionals are able to get more leads into the pipeline, make them close sooner, and improve the win…
Research Round-up: Five forces determine CRM vendors’ uncertain future
The last few months have seen a shift in how analysts are viewing the market for customer relationship marketing solutions. In the enterprise, analysts…
Is sustainable business selfish or altruistic?
Providers of ‘Green’ solutions can build momentum by focussing on the present and future economic benefits of sustainability when speaking with business people, but…
NDAs mislead, slow, weaken and pressure analyst relationships
Non-disclosure agreements (NDAs) are a continual bone of contention between vendors and the analyst industry. Most AR professionals feel that their impact is almost…
Gartner & AMR, but in the end its still organic growth vs. the Analyst Cycle
Praise goes to the IIAR for breaking the news (to me, at least) of Gartner’s purchase of AMR Research. The AR institute posted the…
Gartner is moving into a premium niche
The discussion in last week’s webinar focussed on the idea that Gartner’s response to the temporary decline in its market has been to cut…
Analysts as bloggers: three sides to a triangle
Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts…