Like Pike Place? Influencer marketing needs to be more entertaining?
No story can be instrumental unless it is first and foremost entertaining. That’s the message I took away from a conference held by the…
No story can be instrumental unless it is first and foremost entertaining. That’s the message I took away from a conference held by the…
“Integrating PR” is the title of a presentation I’ve just uploaded to slideshare. Subtitled “How integrated marketing communications can save public relations” it outlines the…
One of the surprises in the 2013 Analyst Value Survey was the rapid improvement by a number of mid-sized analyst firms. Many users of…
As we mentioned earlier this month, Leslie Ament has some blunt comments about what AR people need to know, both about analysts in general…
On March 3rd 2014, Kea Company announced its purchase of SageCircle. It’s great news for the analyst relations profession, and I am excited that…
Jorge Cachinero, group senior director at one of Europe’s leading communications consultancies, made some interesting comments today during an Instituto de Empresa talk. Alongside a…
Companies in many markets are able to accelerate their sales pipeline and improve their sales conversion rates by ensuring that influencer relations professionals are…
In a recent webinar on sales enablement David Taylor, Cisco’s former head of analyst relations and marketing intelligence in EMEA, talks over the realities…
NelsonHall’s built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October…
It’s just been announced that 12 year Informa veteran Steve Holtham is replacing Ovum managing director Brett Azuma “with immediate effect”. The press release…
Working together, business developers and communications professionals are able to get more leads into the pipeline, make them close sooner, and improve the win…
The last few months have seen a shift in how analysts are viewing the market for customer relationship marketing solutions. In the enterprise, analysts…