Like Pike Place? Influencer marketing needs to be more entertaining?
No story can be instrumental unless it is first and foremost entertaining. That’s the message I took away from a conference held by the…
5. Leverage Reputation
Slidecast: How integrated marketing communications can save public relations
“Integrating PR” is the title of a presentation I’ve just uploaded to slideshare. Subtitled “How integrated marketing communications can save public relations” it outlines the…
Mid-size analyst upstarts are creating value faster
One of the surprises in the 2013 Analyst Value Survey was the rapid improvement by a number of mid-sized analyst firms. Many users of…
Guest post: Hypatia’s tough love for AR pros
As we mentioned earlier this month, Leslie Ament has some blunt comments about what AR people need to know, both about analysts in general…
SageCircle joins Kea Company
On March 3rd 2014, Kea Company announced its purchase of SageCircle. It’s great news for the analyst relations profession, and I am excited that…
Llorente y Cuenca’s Jorge Cachinero on reputational freefall
Jorge Cachinero, group senior director at one of Europe’s leading communications consultancies, made some interesting comments today during an Instituto de Empresa talk. Alongside a…
Sales enablement: David Taylor on why AR and influencer professionals need to speed up sales
Companies in many markets are able to accelerate their sales pipeline and improve their sales conversion rates by ensuring that influencer relations professionals are…
Webinar playback: David Taylor and Duncan Chapple discuss sales enablement
In a recent webinar on sales enablement David Taylor, Cisco’s former head of analyst relations and marketing intelligence in EMEA, talks over the realities…
NelsonHall’s John Willmott on how analyst firms should respond to users’ changing needs
NelsonHall’s built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October…
Informa eats Ovum for breakfast: Scrambled eggs, poached or egg rolls?
It’s just been announced that 12 year Informa veteran Steve Holtham is replacing Ovum managing director Brett Azuma “with immediate effect”. The press release…
Where’s your firm on the Sales Enablement Radar?
Working together, business developers and communications professionals are able to get more leads into the pipeline, make them close sooner, and improve the win…
Research Round-up: Five forces determine CRM vendors’ uncertain future
The last few months have seen a shift in how analysts are viewing the market for customer relationship marketing solutions. In the enterprise, analysts…