Engaging with analysts brings in a variety of expectations. The most common and easily anticipated outcome is a positive report on the service provider; ironically not a balanced report. Any

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The Ripple Effect of Analyst Relations

‘How many deals can you help us win?’ ‘We have already invested in all the marquee analyst firms, when do we start seeing tangible returns?’ ‘Can you ask which Fortune

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Guest Post: AR pros are not scheduling coordinators

The technology services industry has evolved at such a frightful pace in recent months, I won’t be surprised that in some time it may be renamed as Digital Services industry

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