There are still a few places available for Thursday’s webinar on planning and alignment for analyst relations. After that, the next session in Efrem Mallach’s ‘Win Them Over‘ series on analyst relations is about executing analyst relations outreach: the ‘engine’ in the analyst relations process. The seminars are based on Efrem’s well-known one-day course. We’ll…
Would your business pay $427 to be able to show the dollar impact of its analyst relations program? Is that a fair price? And if you got the most comprehensive guide to analyst relations along with it, what would be a fair price? Barbara French writes on her blog that the list price of $500…
The twentieth anniversary edition of Efrem Mallach’s landmark book on analyst relations is now on Amazon. One UK book shop is selling the book at a $75 dollar discount, so first come, first served. It’s less costly than a Gartner report, but the careful explaination of how to calculate the dollar value of your analyst…
Efrem Mallach has been interviewed in this webcast by our friends at HFN (Registration is required). This seventeen minute interview covers the following topics: Getting started in analyst relations Changes in what it’s like to be an analyst Important of AR in Europe vs. the US Why smaller companies have an easier time doing AR…
A new training course based on the new edition of Efrem Mallach’s book, Win Them Over, will run for the first time in Europe on Monday, February 19. The half-day event will be held at the London headquarters of Lighthouse Analyst Relations. You can book seats online. Dr. Mallach’s book was the first guide to…
I’ll be mulling over three things over the weekend, and would love to hear your comments. Someone’s just pointed out to me that just over half of JupiterKagan’s analysts have official blogs, including their senior people. Yankee Group, perhaps their most direct competitor, has no official blogs at all. Who is making a mistake here?…
Lighthouse is introducing a new training course based on the new edition of Efrem Mallach’s book, Win Them Over. Dr. Mallach’s book was the first guide to corporate programs for influencing consultants and analysts, in 1987, and the new edition of this landmark book is a unique step-by-step guide to what really works in analyst…