Efrem Mallach has been interviewed in this webcast by our friends at HFN (Registration is required).

This seventeen minute interview covers the following topics:

• Getting started in analyst relations
• Changes in what it’s like to be an analyst
• Important of AR in Europe vs. the US
• Why smaller companies have an easier time doing AR
• Analysts’ favourite question
• Four biggest vendor mistakes
• What’s the most important thing when working with analysts?
• Why is there a twentieth anniversary edition of of ‘Win Them Over’?
• What’s inside the book?
• How does ”Win Them Over’ compare to other AR Books?

It’s a very useful interview. Many thanks to HFN for making the film available.