Lena Davies collects Forrester's 2018 AFA

Gartner & Forrester lead 2018 Global Analyst Firm Awards

Gartner and Forrester lead the 2018 Global Analyst Firm Awards, which recognise the market analyst and advisory firms most valued outside the Americas (which is covered by a separate award). The methodological tweaks in the 2018 awards, which recognise the valuable firms that are most relied on, boosts the gap between Gartner, Forrester and IDC, Read more about Gartner & Forrester lead 2018 Global Analyst Firm Awards[…]

Guest post: Do Chinese managers use communication channels differently?

Chinese businesses and consumers have on their hands similar channels of communication as we do. However, did you know they are often used in slightly different ways? Grace Zhao runs China Unbound, the London China Business Accelerator. In anticipation of their new Chinese Business Culture course, here are some of the subtle but important differences: Read more about Guest post: Do Chinese managers use communication channels differently?[…]

Ten AFOTY14 winners delivering value in Asia Pacific

Because 2014 was the first year when the Analyst Value Survey had around 140 valid responses from Asia and Oceania, Influencer Relations’ Analyst Firm Awards for 2014 can also spotlight the leading firms in that region. Looking at the data, it’s very striking that the demand-side and supply-side use very different portfolios of analysts. More people on Read more about Ten AFOTY14 winners delivering value in Asia Pacific[…]

Six tips for working with Chinese mangers

Earlier this week I spoke at a China Unbound event in the unique setting of the first class lounge at London’s King’s Cross station. I made six major points about how to work effectively with managers and businesses from China:- Aim for long-term success Harmony, or hell Relationships are the true capital Partners aren’t agents Read more about Six tips for working with Chinese mangers[…]

Asia-Pacific customers’ different needs demand different AR

Our recent comment that AR is often out of line with analyst realities in Asia-Pacific produced some interesting feedback. Readers tend to agree with our basic argument that firms based in the region have rather AR different approaches from outsiders. Firms in the region don’t have the illusion that it’s one market. While an APac AR programme Read more about Asia-Pacific customers’ different needs demand different AR[…]

AR Classics: AR is often out of line with analyst realities in Asia-Pacific

When Efrem Mallach and I presented Analyst Attitude Survey data at the AR Forum in London, we saw that one of the top issues for many AR teams continues to be understanding analysts in growth markets, and especially in the Asia-Pacific (APac) region. Efrem was this challenge when he ran similar surveys in the 1990s Read more about AR Classics: AR is often out of line with analyst realities in Asia-Pacific[…]

The 100 countries on the analyst influence map

The Analyst Equity blog had visitors from exactly 100 countries over the last six months. 42% of visitors are in the United States and a further 42% come from seven other counties, all of which have notable communities of analyst relations professionals: (Australia, Canada, France, Germany, India, the Netherlands and the UK). What’s fascinating are the 92 Read more about The 100 countries on the analyst influence map[…]

Springboard buys Hydrasight to exploit Gartner’s relative weakness in emerging markets

Springboard Research, the Singapore-headquartered firm which has continued to grow through the last year, has bought Hydrasight, an upmarket analyst and consulting organisation based in Australia. Springboard’s allowed AnalystEquity to break its embargo and speak about it in advance of the formal announcement tomorrow (online here). The two firms fit will together, with little redundancy Read more about Springboard buys Hydrasight to exploit Gartner’s relative weakness in emerging markets[…]

High-Tech after the world financial crisis

Clearing up after the financial storm after the last weeks, we see a rather different world economy. After the stock and currency revaluations, only 36 of the 100 firms with the largest market capitalisation have headquarters in the US. In Europe there are 48. Despite (or perhaps because of) the huge volume of US dollars Read more about High-Tech after the world financial crisis[…]

US firms’ analysts in China advise your competitors, not your clients

Barbara French, a savvy follower of the analyst industry, notes that the expansion of US analyst firms into China is unlikely to produce meaningful influence on technology purchasing there – but does boost the analysts’ credibility with US vendor clients. However, Barbara suggests that these analysts could start to influence buying in China: “Monitoring decision-makers Read more about US firms’ analysts in China advise your competitors, not your clients[…]